According to Arizton’s latest research report, the immune health supplements market is growing at a CAGR of 8.92% during 2022-2028.
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Market Trend & Opportunity
Rising Preference for Gummies, Soft Gels, & Effervescent Based Immune Supplements
The COVID-19 pandemic significantly drove the uptake of immune health supplements and innovations in formulations, which are popular among consumers. Beyond the pill form, innovations in supplement delivery formats, such as soft gels, gummies, soft jellies, and effervescent tablets, are growing in popularity. The Nutraceutical World Report 2021 stated that the diversified delivery methods, such as gummies, chewables, and soft gels, help immune health supplement brands differentiate their product offerings, experiments, and innovations along with appealing to people’s varying preferences and requirements. Most immune health supplement consumers are seniors who have difficulty swallowing large tablets. Kids also face issues in swallowing tablets and can easily swallow soft gels or gummies. In addition, the report stated that the uptake of this new format of immune health supplements, such as soft gels, effervescent tablets, and gummies, considerably increased from 2011 to 2021.
Glanbia PLC, one of the leading market players in the immune health supplements market, stated that the intake of gummies increased by almost 44% from 2019 to 2020 across the US, making them the most rapidly growing form in vitamins, minerals, and supplements. The company also stated that branded non-pill products make up 30% to 34% of the market; these products are estimated to grab a huge market share compared to the pill format.
Growing Entry of New Immune Health Ingredients & Products in the Market
The development in the immune health sector is considered one of the most revolutionizing periods during the COVID-19 pandemic. Consumers are suddenly focusing on immune health and investing more than ever in their well-being. DSM, a leading player in the immune health supplements market, revealed that around 27% of all vitamin and mineral supplement products launched worldwide between April 2021 and April 2022 had a resistant health support claim. This sudden shift toward immune health supplements led to a 7% growth from 2016 (less than 20% five years ago).
Increasing Attention Toward Novel & Synergetic Ingredients in Immune Health Supplement Development
In immune health supplements, ingredients including vitamins C and D and zinc are widespread and widely adopted by manufacturers. These ingredients have long been associated with the advantages of immune health supplements, accounting for huge attention in the past few years. However, some other ingredients and their combinations have moved into the spotlight in recent years due to their associated immune health benefits. The development of new ingredients and their combinations in immune health supplements gained more attention after the pandemic. Clinical research and scientific breakthroughs are constantly growing in the immune health supplements industry, and innovations have been continuously taking place in this category in recent years. In addition, the active ingredients/compounds have multiple benefits for immune health. For instance, immune health relates to several health conditions, of which gut health is one of the prominent conditions.
Pharmacies & Drug Stores Distribution Channel Leading the Market Growth—–
The global pharmacies & drug stores immune health supplements market will reach $15.26 billion by 2028, growing at a CAGR of 8.62% during the forecast period.
In developing markets, pharmacies form one of the major sales channels. Most people consider pharmacies the first point of contact for healthcare solutions. Supermarkets and hypermarkets are well distributed in the urban areas of every nation. In developing regions such as rural areas, pharmacies are a major preference for healthcare and nutritional products. In addition, small drugs stores are vital in rural areas to procure medicines and nutrition supplements through prescriptions or as OTC products; these stores generate the maximum revenue for market growth. Such factors are responsible for boosting revenue growth of the pharmacies & drug stores segment. In rural areas, vendors can majorly focus on pharmacies and drug stores to sell, market, and promote immune health supplements in popular forms.
- Wellness is emerging as a priority for consumers, and innovations associated with personalized vitamins and DNA-based diets are transforming how they approach nutrition.
- The growing popularity of at-home diagnostics kits drives personalized nutrition as consumers look to comprehend their bodies and heritage better.
- Personalized nutrition is an emerging trend as consumers are willing to pay for customized nutrition.
The Immune Health Supplements Market Report Encompasses Crucial Data, Including:
CAGR (Compound Annual Growth Rate) during the forecast period: This metric provides insights into the annual growth rate of the immune health supplements market over the specified time frame.
Detailed information on growth drivers: The report offers in-depth information on the factors that will propel the immune health supplements market growth from 2023 to 2028. This includes an analysis of various market influences.
Precise estimation of market size: Accurate assessments of the immune health supplements market size and its contribution and focusing on key market segments.
Predictions about upcoming trends and changes in consumer behavior: The report offers insights into anticipated trends and shifts in consumer behavior that are likely to impact the immune health supplements market, helping businesses prepare for future market dynamics.
Geographical market growth: The report covers the development of the immune health supplements market across different regions, including North America, Europe, APAC, Latin America, the Middle East, and Africa. This provides a comprehensive understanding of the market’s global landscape.
Competitive landscape analysis: A thorough examination of the market’s competitive landscape is presented, including detailed information about companies operating in the immune health supplements market. This includes an overview of key players, their market share, strategies, and key developments.
Analysis of growth challenges: The report includes a comprehensive analysis of factors that may pose challenges to the growth of companies in the immune health supplements market, providing a well-rounded view of the market dynamics.
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Key Company Profiles
- Bayer AG
- Glanbia PLC
- Aden Healthcare
- AKER BIOMARINE
- BELLRING BRANDS, INC. (BRBR)
- Divi’s Nutraceuticals
- Element Nutrition
- FANCL Corporation
- GNC Holdings
- Herbalife International of America
- International Flavours & Fragrances
- JAMIESON WELLNESS
- Kerry Group Plc
- Lifecare Neuro Products Limited
- Matsun Nutrition
- NOW Foods
- Nature’s Sunshine Products
- Nutramax Laboratories
- OmniActive Health Technologies
- Perrigo Company
- Tate & Lyle
- THE GHT COMPANIES
- Vox Nutrition
- UASANA Perfect Health Supplements
- Himalaya Wellness Company
- Vitamins & Minerals
- Herbal & Botanical Extract
- Pre & Probiotics
- Capsule & Soft Gel
- Aged 18 to 34
- Aged 35 to 54
- Aged 55 & Above
- Aged 6 to 17
- Pharmacies & Drug Stores
- Supermarket & Hypermarkets
- Other Distribution Channels
- North America
- The US
- South Korea
- The UK
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
Key Questions Answered in the Report:
How big is the immune health supplements market?
What is the growth rate of the global immune health supplements market?
Which region dominates the global immune health supplements market share?
What are the significant trends in the immune health supplements market?
Who are the key players in the global immune health supplements market?
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