India Nutritional Supplements Market was valued at U$ 11.85 billion in 2023 and is projected to hit the market valuation of US$ 28.70 billion by 2032, growing at a CAGR of 10.7% During the Forecast Period From 2024 to 2032.
The India nutritional supplements market in India has been witnessing remarkable growth in recent years. This upward trend can be due to the changing dietary requirements and public health concerns in the country. Additionally, the rising demand for Ayurvedic and plant-based remedies aligns perfectly with the nutraceutical industry, and rising government initiatives for health consciousness among the urban population are creating new opportunities for market expansion in the nation.
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The demand for nutritional supplements in India is on the rise, driven by a growing awareness of health and wellness among the population. Several critical issues are influencing the supplement market, which is driving the nutritional landscape in India.
One significant concern is the high prevalence of anemia, affecting 53% of women aged 15 to 49. This highlights a widespread need for iron and vitamin supplements. Additionally, child malnutrition remains a pressing issue, with 34.7% of children under five years suffering from stunting and 17.3% from wasting. These figures are higher than the regional average for Asia, indicating a significant gap in meeting the nutritional needs of the younger population.
Obesity and diabetes are also emerging as major health challenges in India. Approximately 6.2% of adult women and 3.5% of adult men are living with obesity, and around 9-10% of adults suffer from diabetes. As a result, the market for weight management and diabetes-related nutritional supplements is expanding.
These trends reflect a growing market segment focused on addressing lifestyle diseases through dietary supplements in the Indian nutritional supplements market. The increasing awareness of health and wellness, coupled with the prevalence of nutritional deficiencies and lifestyle diseases, is driving the demand for a wide range of nutritional supplements in the country.
Rising Government Initiatives: Offering Major Expansion of the India Nutritional Supplement Market
The active involvement of government and international initiatives is shaping the nutritional supplement landscape in India. The country is a part of the UN’s Decade of Action on Nutrition program, which aims to achieve global nutrition targets and Sustainable Development Goals by 2030.
This initiative, in conjunction with domestic policies, is guiding the market towards supplements that can contribute to meeting these targets. The focus on exclusive breastfeeding, with a current rate of 58% for infants aged 0 to 5 months, also creates opportunities for supplements catering to maternal and infant nutrition.
India’s approach to combatting malnutrition through community-based programs like the Community-based Management of Acute Malnutrition (CMAM) and Village Health Sanitation Nutrition Day (VHSND) highlights the potential for community-focused nutritional supplement solutions. These programs in the nutritional supplements market aim to address severe acute malnutrition locally, indicating a growing demand for accessible and effective nutritional supplements at the grassroots level.
Additionally, the increasing understanding of micronutrient deficiencies in India, such as iodine, iron, vitamin B12, and vitamin A, is driving the market towards a more diverse range of supplements. The government’s focus on food fortification as a strategy to combat malnutrition is further supporting this trend. The projected cost of micronutrient deficiencies to India’s GDP, estimated between 0.8-2.5%, underscores the economic impact of malnutrition and the crucial role of nutritional supplements in mitigating these losses.
Demand for Ayurvedic and Plant-Based Remedies: Opening New Revenue Opportunities for the Key Players
Alternative nutritional supplements have gained popularity, with approximately 60% of the world’s population utilizing them. In developing countries, these supplements are widely used by rural communities for primary healthcare, while in developed countries, they serve as an alternative to modern medicines. However, in India, around 70% of the rural population relies on the traditional Ayurvedic system of treatment. Practitioners of traditional medicine often prepare their own formulations and dispense them to patients.
In Western countries, approximately 40% of the population utilizes herbal medicine for treating various ailments. India boasts a rich tradition of traditional and folk medicine, with around 25,000 plant-based formulations. Over 1.5 million practitioners in India rely on traditional medicine for healthcare. The country has an estimated 7,800 manufacturing units producing natural health products and traditional plant-based formulations, requiring over 2,000 tons of medicinal plant raw materials annually. More than 1,500 herbal products are also sold as dietary supplements or ethnic traditional medicines.
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Furthermore, in India, approximately 30% of the urban population and 34% of the rural population consume more calories and dietary fats than recommended, potentially contributing to India becoming the future capital of cardiovascular and diabetes-related diseases. Another segment of the population, consisting of around 80 million individuals, consumes nutrients and calories exceeding the recommendations for their chosen lifestyle.
Therefore, the need for nutritional supplement interventions to prevent nutrition-related disorders and promote overall wellness has become essential. This necessity is creating new revenue opportunities for key players in the market.
Top Players in India Nutritional Supplements Market
- Amway Corporation
- Abbott Nutrition
- Glanbia Performance Nutrition
- Himalaya Wellness
- Other Prominent Players
Market Segmentation Overview
By Product Type
- Dietary Supplements
- Functional Nutrition
- Infant & Maternal Nutrition
- Medical Nutrition
- Sports Supplements
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
By Age Group
By End Use
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Cardiac Health
By Distribution Channel
- Hypermarkets & Supermarkets
- Pharmacy Stores
- Online Channels
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