North America Adult Incontinence Products Market registered a revenue of US$ 2,952.52 million. The market is estimated to surpass a market valuation of US$ 5,645.43 million by 2031, growing at a CAGR of 7.62% during the forecast period from 2023 to 2031.
North America adult incontinence products market is witnessing impressive growth during the forecast period. The significant increase in demand is a result of adults becoming more aware of personal hygiene and sanitation, a higher occurrence of incontinence, and a growing number of women in the workforce. Moreover, the development of innovative solutions for better incontinence care and the availability of mobile applications creates profitable prospects for companies in the market.
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The adult incontinence products market in North America value was US$ 2.95 billion. Around 6.5 million Americans experience urinary incontinence, while 3.4 million suffer from fecal incontinence. The primary driver of market growth is the aging population. The number of Americans aged 65 and above is projected to increase from 74.6 million in 2019 to 157.779 million by 2060, representing a 115% increase. This demographic shift will lead to a significant rise in the number of individuals affected by conditions that contribute to urinary or fecal incontinence.
According to our consumer analysis findings, women are twice as likely as men to be affected by urinary incontinence. This is primarily due to reproductive health events such as pregnancy, childbirth, and menopause, which can impact the bladder, urethra, and supporting muscles. While urinary incontinence can occur at any age in women, it is more prevalent among older women. This is likely due to hormonal changes experienced during menopause. In fact, over 40% of women aged 65 and older experience urinary incontinence.
According to these findings, the number of American women experiencing at least one pelvic floor disorder is projected to rise significantly. From 2010 to 2050, the number of women with urinary incontinence (UI) will increase by 55%, from 18.3 million to 28.4 million. Similarly, the number of women affected by fecal incontinence will increase by 59%, from 10.6 million to 16.8 million. However, the number of women with pelvic organ prolapse (POP) will increase by 46%, from 3.3 million to 4.9 million. The highest estimates for 2050 suggest that 58.2 million women will be affected by at least one pelvic floor disorder, with 41.3 million experiencing UI, 25.3 million dealing with fecal incontinence, and 9.2 million experiencing POP. This substantial increase in the prevalence of pelvic floor disorders will consequently drive market growth.
In the US, Over 205 Million Units of Incontinence Products Were Sold
The majority of adult incontinence products in the North American market are traditionally sold through physical brick-and-mortar stores. However, there has been a steady growth in online sales of incontinence products in recent years. In 2021, online sales accounted for 30% of all incontinence product sales in the United States. Overall, the US market witnessed the sale of over 205 million units of incontinence products in the same year.
According to our research on the North America adult incontinence products market, there is a wide variety of types and brands available. The most popular types of products include absorbent pads and briefs, which are designed to be worn inside underwear to absorb urine leaks. In terms of regional sales, private label products held a market share of over 30%, followed by Poise, a brand owned by Kimberly Clark. In 2021, Kimberly Clark sold over 55 million units of their incontinence products. Additionally, other notable brands such as Always Discrete, Depend, Depend Fit Flex, and Tena Serenity sold over 28.3 million, 13.2 million, 12.3 million, and 6.8 million units respectively in the same year.
Top 5 Players Generate More Than 50% of Market Revenue Share
Five prominent companies, including Procter & Gamble Company, Essity AB, Kimberly-Clark Corporation, Cardinal Health, Inc., and B. Braun dominated the North America adult incontinence products market. These companies collectively hold a significant market share of approximately 62%.
Astute Analytica analyzed Kimberly-Clark’s position in the adult incontinence products industry and identified several areas for potential improvement. One key recommendation is for Kimberly-Clark to concentrate on expanding its market share in the online sales segment of the incontinence products market. Although online sales currently represent a small portion of the overall market, it is projected to grow by 20% over the next seven years. Currently, Kimberly-Clark has a limited presence in this digital space and would need to increase its investment in order to effectively compete with major players such as Amazon and Walmart.
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List of Prominent Players
- B. Braun
- Cardinal Health, Inc.
- Domtar Corporation
- Drylock Technologies NV
- Essity AB
- Kimberly-Clark Corporation
- Medtronic Plc
- Ontex Group
- Principle Business Enterprises, Inc.
- The Procter & Gamble Company
- Other Prominent players
Segmentation Overview
The North America Adult Incontinence Products Market is sub-segmented into:
By Product
- Protective Incontinence Garments
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- Cloth Diaper
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- Disposable Diaper
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- Disposable Underwear
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- Pads and Liners
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- Male Guards
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- Belted Under Garments
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- Beltless Under Garments
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- Disposable Sheet
- Urine Incontinence Bags
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- Leg Urine Bags
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- Bedside Urine Bags
- Urinary Catheter
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- Suprapubic Catheter
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- Indwelling Catheter
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- Intermittent Catheter
- Others
By Usability
- Disposable Products
- Reusable Products
By Gender
- Male
- Female
By Distribution Channel
- Online
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- E-commerce Websites
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- Company Websites
- Offline
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- Hypermarket/Supermarket
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- Specialty Stores
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- Drug Stores
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- Others
By End Users
- Individuals
- Hospitals
- Skilled Nursing Facilities
- Long Term Care Centers
- Clinics
- Others
North America
- The U.S.
- Canada
- Mexico
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About Astute Analytica
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