The research study on the “Europe E-Pharmacy Market – Industry Outlook & Forecast 2023-2028”, recently published by Arizton Advisory & Intelligence, states that the Europe e-pharmacy market to reach USD 65.47 billion by 2028.
Europe E-Pharmacy Market Report Scope
| Report Attributes | Details |
| Market Size (2028) | USD 65.47 Billion |
| Market Size (2022) | USD 24.69 Billion |
| CAGR (2022-2028) | 17.65% |
| Base Year | 2022 |
| Forecast Year | 2023-2028 |
| Market Segmentation | Medicine Type, Platform, Age Group, Product, and Geography |
| Geographic Analysis | EU-4 & UK, Central and Eastern Europe, and Nordic Countries |
| Market Dynamics |
|
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Market Overview
The e-pharmacy market is trending in most of Europe’s developing and developed countries. The trend from offline to online is the future, and there is a major growth potential for online pharmacies in Southern European countries, such as France, Germany, Italy, and Spain. The fastest-growing regional market in Germany due to the increased internet penetration and awareness of online OTC benefits. France and Italy are highly established markets that contribute to significant shares in the European market. There is a rapid rise in the prevalence rate of chronic diseases in Germany and the UK. Increased internet penetration and the prevalence of chronic diseases in developed countries paved the way for the development of online pharmacies in recent years. People are more inclined to make payments online instead of paying by cash and find online shopping more convenient, resulting in a positive scenario for adopting online pharmacies in the upcoming years.
Segmentation Insights
Medicine Type: The Europe e-pharmacy market by medicine type is segmented into over-the-counter (OTC) and prescription. OTC medicine types, including health & wellness and nutrition, dietary supplements, personal care, and cosmetic care solutions, are commonly and majorly ordered by people. The OTC segment accounted for the largest segmental revenue share in 2022. In Europe, most countries experienced a high demand for OTC products. In 2018, Roblek et al. found that customer expresses three typical online behaviors of OTC drugs: searching for information about OTC medicines without any particular purpose, buying OTC medicines, and searching for products or information.
Platform: The mobile platform segment accounted for the largest revenue share in the Europe e-pharmacy market in 2022. The increasing prevalence of chronic diseases drives awareness about medications and therapies in developed countries such as Germany, France, Switzerland, Italy, the UK, Spain, and others witnessed increasing use of mobile devices and associated applications to buy medicines online. Online pharmacies are witnessing the high growth and demand for medicines through smartphones and tablets.
Age Group: The below-50 age group segment dominated the Europe e-pharmacy market share in 2022. The below-50 age group highly uses internet services & smartphones and highly prefers buying medicine from online pharmacies. The penetration of e-commerce shopping preference accelerates the higher segmental growth.
Product: The Europe e-pharmacy market by product types includes medications, health & wellness and nutrition, personal care & essentials, and others. The medications segment accounted for the industry’s highest revenue share of over 75% in 2022. Online pharmacies purchase mostly prescription drugs associated with viral infections such as cold and flu, cough, diabetes-associated drugs, cancer care drugs, etc. On another side, opioids, slimming tablets, and hypnotic and sedative agents are some of the prescription medicines highly sold in Europe.
Market Opportunities & Trends
Europe is progressive in healthcare and medicine deliveries. The approach changing from hospital care to homecare deliveries offers huge opportunities in European patient management across all healthcare systems. One of the most important factors is the growth in preference for e-prescription generations and successful implementation. The development and adoption of e-health in primary and overall healthcare is the leading factor accelerating e-prescription generation in the region. The factors behind the growth in e-prescriptions in the region are the strong implementation of health services in countries.
The development of cross-border e-prescription deliveries and electronic healthcare systems enables European patients to obtain e-prescriptions anywhere in Europe. It reduces the gap between patients and medicines and the rate of missed medications. Cross-border e-prescriptions present huge opportunities for e-prescription generation and push access to overall medicines.
The e-pharmacy industry’s growth in Europe depends on various factors, where technologies play a vital role. AI, machine learning, and IoT can make pharmacy technologies more powerful. Europe is a technology-driven market for healthcare systems and pharmaceutical industries. E-pharmacies that adopt AI and machine learning can avail benefits of data processing enabling pharmacists to make quick data-backed decisions and improve customer services. Furthermore, drug inventory management with IoT will be faster and more accurate; through device-to-device communication. Pharmacists must be skilled at using emerging technologies to accelerate performance advances.
Key Company Profiles
DocMorris AG (Zur Rose Group), Shop Apotheke, AMX Holdings, Apteka.ru, Apote, Apoteket, AZETA, BestPharmacy, Chemist4U, Chemist Direct, Cocooncenter, DeOnlineDrogist, ePharmacy (EAPTEKA), Euro-Pharmas, Express Pharmacy, EVERER GmbH, Farmacia Internacional, Helsinki University Pharmacy [Yliopiston Apteekki] (YA), Index Medical, INHOUSE PHARMACY, Juvalis, Lékárna WPK, Lloyds Pharmacy, Lekarnar, Lyf og heilsa hf., Lyfjaver, MedExpress Enterprises, MonCoinSanté, Mistletoe Pharmacy, myCARE, MediService AG, Mediservice Ltd, MEDS, Newpharma, Oxford Online Pharmacy, Prvalekarna, Parafarmacia-online, Pharmacy2U, Pharmacy Direct GB, Pharm24, PROTEK Group, SBER EAPTEKA, Simple Online Pharmacy, The independent pharmacy, The French pharmacy, UK Meds Direct, WebMed Pharmacy, Pharmacy4u, and Vamida
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Why Should You Buy this Research Report?
- Detail information on Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023–2028.
- The report will provide access to 273 pages of a report that includes information about 3 regions, 15 countries, and 49 companies.
- Visualize the Europe e-pharmacy market segmentation by medicine type, platform, age group, and product 7 geography highlighting the key commercial assets and players’ insights.
- In-depth information on market size and growth rate.
Market Segmentation
- Medicine Type: OTC and Prescription
- Platform: Mobile and Desktop
- Age Group: Below 50 and Above 50
- Product: Medications, Health & Wellness and Nutrition, Personal Care & Essentials, and Others
- Geography: EU-4 & UK, Central and Eastern Europe, and Nordic Countries
Check the detailed table of contents of the report @ https://www.arizton.com/market-reports/europe-online-pharmacy-market?details=tableOfContents
Key Questions Answered in the Report:
- How big is the Europe e-pharmacy market?
- What is the growth rate of the Europe e-pharmacy market?
- What are the growing trends in the Europe e-pharmacy market?
- Which region holds the most significant Europe e-pharmacy market share?
- Who are the key players in the Europe e-pharmacy market?
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