The stretch mark treatment industry is poised for growth due to several factors, including the increasing prevalence of obesity, investments in healthcare infrastructure, higher pregnancy rates, and growing concern about stretch marks. This market is also being influenced by a surge in online suppliers offering treatment options. Stretch marks, which can emerge during or post-pregnancy, as well as during periods of rapid growth in adolescents or due to sudden weight changes, are driving the demand for specialized treatments. The market is particularly boosted by adolescents experiencing sudden growth spurts, further fueling its expansion. The rise in stretch marks is partly attributed to the widespread consumption of high-calorie, fattening foods.
Essential Insights:
– Among the various types of treatments, topical products accounted for a significant revenue share, exceeding 48% in 2022.
– Hospitals and clinics were the primary end-users, contributing to about 65% of the revenue share in 2022.
– North America dominated the market, holding a substantial 39.6% revenue share in 2022.
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Regional Impact on the Stretch Mark Treatment Market:
North America is expected to lead the market share due to rising obesity rates and increased pregnancies. The region’s high incidence of stretch marks, caused by rapid skin stretching from growth or weight gain, is reflected in the fact that 41.9% of adults in the United States are obese, according to the Trust for America’s Health report. The concerns are most pronounced among Black adults (49.9% obese), Hispanic adults (45.6% obese), and White adults (41.4% obese).
Europe and Asia Pacific are also projected to experience significant growth due to escalating obesity rates, higher birth rates, and increased awareness about stretch marks. For instance, in the WHO European Region, approximately 60% of adults and nearly one-third of children are affected by overweight and obesity. This trend is likely to drive demand for stretch mark treatments in Europe.
Emerging Market Trends:
The growth of the topical products segment is attributed to its affordability and easy availability compared to pricier treatments like lasers and microdermabrasion. Home remedies are favored by many women, further contributing to this segment’s expansion. Research suggests that topical oil formulations containing vitamins and plant extracts are effective against stretch marks and dry skin, potentially boosting this segment’s growth.
In developing countries like India and South Africa, cost-effective and accessible products like oils and serums are preferred over more invasive options like lasers, which can have more side effects.
Rising product launches, such as the introduction of an All-Natural version of Bio-Oil, are expected to further drive segmental growth.
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Market Dynamics:
Market Drivers:
– Global obesity rates, increasing pregnancies, and consumer concerns about stretch marks are driving market growth.
– Preference for at-home topical treatments and demand for safe, effective treatments contribute to expansion.
Market Restraints:
– High costs of certain treatments, like laser and microdermabrasion, and low public awareness hinder market growth.
– Lack of trained personnel and healthcare infrastructure in some regions pose obstacles.
Market Opportunities:
– Growing competition among numerous players is fostering innovative strategies to meet global demand.
– Increasing research and development activities and approvals of new treatments create expansion opportunities.
Market Challenges:
– Lack of awareness and access to treatments in low-income nations hinder growth.
– Shortage of skilled professionals, especially for laser treatments, challenges market expansion.
COVID-19 Impact:
The pandemic led to increased weight gain, a major cause of stretch marks, prompting higher demand for treatments. Post-pandemic, the market saw growth due to rising hospital admissions for non-elective procedures and increased spending on aesthetic treatments.
Recent Developments:
– Cipla Health introduced a stretch mark cream as part of its mother care line to reduce stretch mark appearance.
– Givaudan Active Beauty launched an ingredient to combat stretch marks by restoring skin elasticity and firmness.
– Skin Science Solutions introduced Icoone Roboderm, a non-invasive device for facial and body rejuvenation, including stretch mark reduction.
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Table of Contents with Major Points:
Executive Summary
- Introduction
- Key Findings
- Recommendations
- Definitions and Assumptions
Market Overview
- Definition of Stretch Marks Treatment Market
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Trends and Developments
Key Insights
- Key Emerging Trends
- Key Developments Mergers and Acquisition
- New Product Launches and Collaboration
- Partnership and Joint Venture
- Latest Technological Advancements
- Insights on Regulatory Scenario
- Porters Five Forces Analysis
Qualitative Insights Impact of COVID-19 on Global Stretch Marks Treatment Market
- Supply Chain Challenges
- Steps taken by Government/Companies to overcome this impact
- Potential opportunities due to COVID-19 outbreak
Conclusion
Appendix
- Data Sources
- Abbreviations
- Disclaimer
TOC Continued…!
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