Sports Nutrition Market Overview:
According to the latest research report published by DataM Intelligence, the Global Sports Nutrition Market was valued at US$ 26,106 million in 2022 and is projected to reach US$ 68,231 million by 2030. The market is expected to exhibit a CAGR of 12.8% during the forecast period (2023-2030). The global sports nutrition market is segmented on the basis of product type, end user, distribution channel, and region. North America is expected to contribute significantly to the market growth due to rising health and wellness awareness. Major players in the market include Iovate Health Sciences International Inc. and Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.
The sports nutrition market is the industry that produces and sells nutritional supplements, food and drinks, and other goods that are intended to increase athletic performance, shorten recovery periods, and promote a healthy and active lifestyle. These items may include elements considered advantageous to athletes and fitness enthusiasts, such as protein, amino acids, vitamins, minerals, and other substances. The global sports nutrition market encompasses various items, ranging from energy bars and shakes to protein powders and dietary supplements, and is driven by rising global demand for health and wellness products.
Sports Nutrition Market Drivers:
The growing trend toward healthy and active lives drives the global sports nutrition market. This is attributable, in part, to young people making fitness a priority in their life, as well as the increased use of protein supplements. Demand for plant-based nutritional supplements and those promoting immunity also drive market expansion. Manufacturers are promoting their goods on social media channels such as YouTube and Instagram, which is increasing demand.
According to a survey by the United Nations Conference on Trade and Development and the Netcomm Suisse eCommerce Association, online purchases of health and pharmaceutical items have climbed by 9.0%. It is propelling the nutritional supplement industry forward. As a result, the pace of growth in the sports nutrition industry is projected to accelerate throughout the forecast period.
The expanding number of health clubs, fitness centers, and gyms, as well as the increasing popularity of different workout programs provided by these facilities, which include advice from dietitians on the usage of sports nutrition products, are major growth drivers in the global sports nutrition market. Proper nutrition and food are essential for top performance. Sports nutrition supplements help athletes get better training outcomes, recover quicker between sessions and competitions, control their weight, lower their risk of injury, and perform more consistently.
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Sports Nutrition Market Restraints:
However, the availability of counterfeit products is anticipated to hamper market growth.
Sports Nutrition Covid-19 Impact Analysis:
The COVID-19 epidemic boosted the sports nutrition industry by boosting people’s desire to live a healthy lifestyle. Many worldwide consumers were worried about becoming less active or gaining weight during the epidemic. Therefore, they consumed more nutritious meals and nutritional supplements. This tendency fueled the market expansion. However, during the start of the epidemic, the market witnessed a short-term drop in sales owing to the closure of gyms and fitness clubs and the suspension of sporting activities. Furthermore, lower income drove consumers to avoid non-essential expenditures and hampered industry expansion.
Recent Industry Developments:
- On January 16, 2022, Applied Nutrition, a sports nutrition firm in the United Kingdom, debuted the L-Carnitine sports drink.
- In February 2021, Clif Bar & Company debuted snack bars with prebiotics to improve digestive health, expanding Luna Bar’s product portfolio. It may be used as a meal replacement or as a healthy snack.
- The Alkaline Water Company introduced Sports drinks at over 250 Harris Teeter locations on November 24, 2022.
Sports Nutrition Market Segmentation Analysis:
As per the research analysis, the global sports nutrition market is segmented by product type into protein powder, ISO drink powder, sports supplements, RTD protein drinks, sports drink, energy bars, and others; by end users into athletes, body builders, and lifestyle users; and by distribution channel into supermarket/hypermarket, drugs and specialty stores, fitness centers, and online channels.
In 2022, the protein powder segment accounted for the largest share, with about 49.2%. The development of health and fitness facilities across the area and the increase in athletic events drive market growth. Powdered supplements are also easier to absorb, contain more stable chemicals, and have a longer shelf life. Protein powders are also used by adults who desire to bulk up and enhance their physique. Innovations in this sector, such as powders that make thick shakes, are being offered to assist athletes in sustaining energy levels for longer by giving concentrated nutrients compared to regular powders. For example, EverPro, the recycled barley protein component, produced the first sports nutrition powder manufactured from upcycled barley on April 12, 2023.
Sports Nutrition Geographical Analysis:
The global sports nutrition market is segmented into North America, Europe, South America, Asia Pacific, and Middle East & Africa.
North America Sports Nutrition Market
In 2022, North America had the greatest percentage—more than 45.0%. The rising health and wellness awareness is attributable to the increased demand for sports nutrition in this area. Furthermore, the increasing number of sports supplement product releases, indicating a strong need for these goods in the next years, and the local presence of important industry participants are some of the main aspects expected to fuel development. For example, on February 15, 2022, the US food innovation lab Chew debuted Fastfood, a line of high-performance sports nutrition items to feed professional and amateur athletes. The increase in government efforts supporting sports-related activities is another key factor driving the adoption of these products in this region.
Asia Pacific Sports Nutrition Market
The Asia-Pacific region holds the second-highest share. Major Asian nations such as India and China have increased demand for sports nutrition food as a handy meal alternative to quench hunger and give nutrients after sports or exercise.
Sports Nutrition Competitive Landscape:
The prominent companies contributing to the global sports nutrition market growth include Iovate Health Sciences International Inc., and Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.
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The Full Report has the below insights.
- The report offers a comprehensive evaluation of the market in terms of Market Value (US$) and Y-o-Y Growth Rates (%). It does so via in-depth qualitative insights, historical data (2020-2021) and verifiable market size projections (2022-2029).
- Visualize the composition of the global sports nutrition market segmentation product type, end user, distribution channel, and region, highlighting the key commercial assets and players.
- By Product Type: Protein powder, ISO drink powder, sports supplements, RTD protein drinks, sports drink, energy bars, and others
- By End User: Athletes, body builders, and lifestyle users
- By Distribution Channel: Supermarket/hypermarket, drugs and specialty stores, fitness centers, and online channels.
- By Region: North America, Europe, South America, Asia-Pacific, and Middle East and Africa
- Identify commercial opportunities in the global sports nutrition market by analyzing trends and co-development deals.
- The report also covers data insights on various industry forces such as Porter’s five forces, regulations in each country, reimbursement scenario, technological advancements, PEST analysis and pricing analysis.
- Excel data sheet with thousands of the global sports nutrition market-level 4/5 segmentation data points.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in Excel for the key product of all major market players
- The report will provide access to approximately 50+ market data tables, 40+ figures and close to 180 pages.
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