Medical Adherence Market 2023, Size, Largest Share, Emerging countries, Engagement strategy, Dynamic, Current Trends, Supply Demand Approach and Regional Forecast to 2030

Medical adherence refers to the extent to which a patient follows the prescribed medication regimen, including recommended dosage and timing. Failure to adhere to medical instructions can result in severe complications. One of the primary issues that contributes to health problems that can be prevented through proper medical adherence is a lack of awareness among the general population.

According to statistics released in 2016 by the American Heart Association Inc., nearly 3 out of 4 individuals in the United States do not follow their medication regimen as directed, resulting in approximately 125,000 deaths annually.

Medical non-adherence can occur due to various factors, with the most significant ones being forgetfulness to take medication as prescribed, inability to afford the cost of medicines, and insufficient knowledge about the significance of timely medication.

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Million Hearts statistics reveal that only 50–70 prescriptions out of 100 are filled at the pharmacy, and 48–66 of them are purchased. Among these, only 25–30 individuals adhere to the proper medication regimen, and merely 15–20 individuals refill their prescriptions as directed, as per a study conducted in 2009.

Healthcare professionals must make efforts to decrease the rate of medical non-adherence. This involves encouraging patients to take medications on schedule and providing clear instructions for prescription usage. Additionally, clinicians should verbally reinforce the importance of following medication regimens as directed and explain the potential benefits and risks of non-adherence to patients. Continuous communication with patients enables doctors to identify the underlying fears or issues that lead to non-adherence to medication and address them accordingly. To ensure effective communication, doctors must explain the importance of medication in simple, non-medical terms that patients can easily understand and remember. Additionally, regular follow-up with patients allows doctors to address any non-adherence issues and maintain a positive relationship with them. The medical adherence market is segmented based on assessment methods and geography.

Taxonomy of the medical adherence market:

Categorization of the global medical adherence market based on the method of assessment:

• Direct
• Indirect

By utilizing either direct or indirect assessment methods, medical adherence can be enhanced. Direct assessment involves directly observing, measuring biological markers, or assessing medicine or metabolite levels in the bloodstream. On the other hand, indirect assessment involves evaluating behavior or physiological markers, self-reporting through surveys or interviews, utilizing secondary data, or monitoring through electronic means such as mobile apps or e-pills.

The global medical adherence market is categorized by geographical regions, which include:

• The Middle East
• APAC
• Africa
• Europe
• Latin America
• North America

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Medical Adherence Market Report Coverage

Report Attribute	Details
The market size value in 2023	USD 2,668.1 million
The revenue forecast in 2030	USD 5,562.3 million
Growth Rate	CAGR of 10.1%
The base year for estimation	2022
Historical data	2017 – 2021
Forecast period	2023 – 2030
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Types, End Users, Regions

The future growth of the medical adherence market can be facilitated by healthcare organizations taking initiative and the development of emerging technologies in the field.

According to the American Heart Association’s data, medication non-adherence in the United States leads to avoidable annual expenditures of approximately US$ 290 billion. Additionally, between 1999 and 2010, over 543,000 stroke survivors reported increased healthcare costs due to medication non-adherence. North America holds the biggest share of the global medical adherence market, followed by Europe, while the Asia-Pacific region has experienced steady growth in recent years.

Medical non-adherence has numerous underlying causes, but they can all be prevented. The medical adherence market faces barriers due to complex drug therapies, which make it difficult for patients to comprehend the treatment and drug importance, leading to anxiety. The healthcare system’s fragmentation has also caused a communication gap between doctors and patients. Poor communication between medication providers and patients, unintentional actions such as forgetfulness, and socioeconomic factors such as the high cost of medicines and illiteracy are obstacles to medical adherence.

The cost of healthcare can be effectively lowered by enhancing health outcomes through the implementation of medical adherence programs and patient engagement strategies. Such programs have significant potential, and with further improvements, the medical adherence market can expand.

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Table of Content (TOC):

Chapter 1 Introduction and Overview

Chapter 2 Industry Cost Structure and Economic Impact

Chapter 3 Rising Trends and New Technologies with Major Key players

Chapter 4 Medical Adherence Market Analysis, Trends, Growth Factor

Chapter 5 Medical Adherence Market Application and Business with Potential Analysis

Chapter 6 Market Segment, Type, Application

Chapter 7 Medical Adherence Market Analysis (by Application, Type, End User)

Chapter 8 Major Key Vendors Analysis of Medical Adherence Market

Chapter 9 Development Trend of Analysis

Chapter 10 Conclusion