Pregnancy test kits use hormone measurements, such as human chorionic gonadotropin (hCG) levels, in blood or urine samples to determine whether a woman is pregnant. Some test kits, such as Clearblue’s digital pregnancy tests, can even estimate the number of weeks a woman has been pregnant. Digital pregnancy tests are divided into two categories: analog and digital. Analog kits display the results through a line or symbol, while digital kits provide clear results on a screen, indicating whether the person is pregnant or not. The digital pregnancy test market is dominated by a few major players due to customers’ brand loyalty and reluctance to try new products.
The market for digital pregnancy test kits was worth US$ 166.4 million in 2016 and is projected to grow at a CAGR of 3.8% from 2017 to 2021. (2017–2025).
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The market for digital pregnancy test kits is anticipated to rise due to the advantages they offer over conventional goods.
The digital pregnancy test kit has two major advantages over conventional test kits: it clearly displays the result and can estimate the number of weeks a woman has been pregnant. Unlike traditional test kits that display a line or symbol for interpretation, digital kits provide a clear indicator on the screen to confirm pregnancy, eliminating the need for interpretation. Traditional kits often have low visibility, resulting in faint lines that can lead to confusion and inaccurate interpretation of the results. This confusion can lead women to seek clarification from healthcare professionals, such as clinics or hospitals. Digital pregnancy tests provide accurate results with high visibility, reducing the need for visits to healthcare professionals. This convenience is expected to drive the growth of the digital pregnancy test kit market.
Digital pregnancy test kits offer the convenience of estimating the number of weeks a woman has been pregnant, eliminating the need for conventional ultrasound scans that provide information on conception and delivery dates. With digital test kits, women do not have to visit hospitals or clinics to obtain ultrasound tests. The convenience and accuracy of results provided by digital test kits is thus increasing their popularity among women, leading to a growing customer base that is expected to drive growth of the digital pregnancy test kit market.
The market for digital pregnancy test kits is anticipated to experience slow growth due to its high price point in comparison to other pregnancy test kits.
Compared to alternative options, digital pregnancy test kits, such as advanced versions sold by Clearblue, are priced higher. Due to their high cost, women in emerging economies like China, India, and Brazil often choose not to use them. In the United States, basic versions of digital pregnancy kits cost over US$ 10 while advanced versions cost around US$ 20 or more, with each kit allowing for 2-3 tests. This translates to a cost of between US$ 5-15 per test. In contrast, a single conventional pregnancy test strip costs less than US$ 1. In India, digital kits start at upwards of US$ 15, while a single conventional pregnancy test strip costs less than US$ 1.
The Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., Sugentech, Inc., and Precision Diagnostics GmbH are important industry participants in the digital pregnancy test kit market.
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𝐓𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭𝐞𝐫𝐬:
⏩ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧: Comprehensive information on the product portfolios of the top players in the Digital Pregnancy Test Kits market.
⏩ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭/𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Detailed insights on the upcoming trends, R&D activities, and product launches in the market.
⏩𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
⏩𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.
⏩ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Digital Pregnancy Test Kits market.
𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:
⏩ A descriptive analysis of demand-supply gap, estimation, SWOT analysis and forecast in the global market.
⏩ Porter’s five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.
⏩ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market
⏩ Top- down and bottom-up approach for regional analysis
Table of Contents with Major Points:
- Key Findings
- Definitions and Assumptions
- Definition of Digital Pregnancy Test Kits Market
- Market Dynamics
- Trends and Developments
- Key Emerging Trends
- Key Developments Mergers and Acquisition
- New Product Launches and Collaboration
- Partnership and Joint Venture
- Latest Technological Advancements
- Insights on Regulatory Scenario
- Porters Five Forces Analysis
Qualitative Insights Impact of COVID-19 on Global Digital Pregnancy Test Kits Market
- Supply Chain Challenges
- Steps taken by Government/Companies to overcome this impact
- Potential opportunities due to COVID-19 outbreak
- Data Sources
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