Pregnancy test kits use hormone measurements, such as human chorionic gonadotropin (hCG) levels, in blood or urine samples to determine whether a woman is pregnant. Some test kits, such as Clearblue’s digital pregnancy tests, can even estimate the number of weeks a woman has been pregnant. Digital pregnancy tests are divided into two categories: analog and digital. Analog kits display the results through a line or symbol, while digital kits provide clear results on a screen, indicating whether the person is pregnant or not. The digital pregnancy test market is dominated by a few major players due to customers’ brand loyalty and reluctance to try new products.
The market for digital pregnancy test kits was worth US$ 166.4 million in 2016 and is projected to grow at a CAGR of 3.8% from 2017 to 2021. (2017โ2025).
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The market for digital pregnancy test kits is anticipated to rise due to the advantages they offer over conventional goods.
The digital pregnancy test kit has two major advantages over conventional test kits: it clearly displays the result and can estimate the number of weeks a woman has been pregnant. Unlike traditional test kits that display a line or symbol for interpretation, digital kits provide a clear indicator on the screen to confirm pregnancy, eliminating the need for interpretation. Traditional kits often have low visibility, resulting in faint lines that can lead to confusion and inaccurate interpretation of the results. This confusion can lead women to seek clarification from healthcare professionals, such as clinics or hospitals. Digital pregnancy tests provide accurate results with high visibility, reducing the need for visits to healthcare professionals. This convenience is expected to drive the growth of the digital pregnancy test kit market.
Digital pregnancy test kits offer the convenience of estimating the number of weeks a woman has been pregnant, eliminating the need for conventional ultrasound scans that provide information on conception and delivery dates. With digital test kits, women do not have to visit hospitals or clinics to obtain ultrasound tests. The convenience and accuracy of results provided by digital test kits is thus increasing their popularity among women, leading to a growing customer base that is expected to drive growth of the digital pregnancy test kit market.
The market for digital pregnancy test kits is anticipated to experience slow growth due to its high price point in comparison to other pregnancy test kits.
Compared to alternative options, digital pregnancy test kits, such as advanced versions sold by Clearblue, are priced higher. Due to their high cost, women in emerging economies like China, India, and Brazil often choose not to use them. In the United States, basic versions of digital pregnancy kits cost over US$ 10 while advanced versions cost around US$ 20 or more, with each kit allowing for 2-3 tests. This translates to a cost of between US$ 5-15 per test. In contrast, a single conventional pregnancy test strip costs less than US$ 1. In India, digital kits start at upwards of US$ 15, while a single conventional pregnancy test strip costs less than US$ 1.
The Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., Sugentech, Inc., and Precision Diagnostics GmbH are important industry participants in the digital pregnancy test kit market.
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๐๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ฌ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ ๐ฉ๐จ๐ข๐ง๐ญ๐๐ซ๐ฌ:
โฉ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ง๐๐ญ๐ซ๐๐ญ๐ข๐จ๐ง: Comprehensive information on the product portfolios of the top players in the Digital Pregnancy Test Kits market.
โฉ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ/๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: Detailed insights on the upcoming trends, R&D activities, and product launches in the market.
โฉ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ฌ๐ฌ๐๐ฌ๐ฌ๐ฆ๐๐ง๐ญ: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
โฉ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ: Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.
โฉ ๐๐๐ซ๐ค๐๐ญ ๐๐ข๐ฏ๐๐ซ๐ฌ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Digital Pregnancy Test Kits market.
๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฉ๐จ๐ซ๐ญ:
โฉ A descriptive analysis of demand-supply gap, estimation, SWOT analysis and forecast in the global market.
โฉ Porterโs five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.
โฉ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market
โฉ Top- down and bottom-up approach for regional analysis
Table of Contents with Major Points:
Executive Summary
- Introduction
- Key Findings
- Recommendations
- Definitions and Assumptions
Executive Summary
Market Overview
- Definition of Digital Pregnancy Test Kits Market
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Trends and Developments
Key Insights
- Key Emerging Trends
- Key Developments Mergers and Acquisition
- New Product Launches and Collaboration
- Partnership and Joint Venture
- Latest Technological Advancements
- Insights on Regulatory Scenario
- Porters Five Forces Analysis
Qualitative Insights Impact of COVID-19 on Globalย Digital Pregnancy Test Kits Market
- Supply Chain Challenges
- Steps taken by Government/Companies to overcome this impact
- Potential opportunities due to COVID-19 outbreak
Conclusionย
Appendix
- Data Sources
- Abbreviations
- Disclaimer
TOC Continuedโฆ!
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