The Insight Partners Latest Research on “Mouthwash Market Forecast to 2027″ Includes COVID-19 Impact and Global Analysis By Product Type (Fluoride, Cosmetics, Antiseptics, and Oral Gels), Flavor (Active Salt, Mint Fresh Tea, Natural Lemon, Herbs, and Fruit and Gums), Indication (Mouth Ulcers, Aphthous Ulcers, Post Oral Surgery, Oral Lesions, Periodontis (Cavity), Gingivitis, Receding Gums, Frequent Dry Mouth, Chronic Bad Breath, and Toothache), and Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Hospital Pharmacies and Independent Grocery Stores) and Geography
“Mouthwash Market is expected to reach US$ 9,272.13 million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report highlights trends prevailing in the market, and the factors driving and hindering the market growth.
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Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the global mouthwash market during the forecast period.
Market leaders operating in the market have undertaken various organic growth strategies in the mouthwash market. The mouthwash market majorly consists of the players such as Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc, Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, AMWAY, Church & Dwight, Inc. and SmartMouth Oral Health Laboratories amongst others. Several organic approaches, such as product launches, and expansion in the mouthwash market, have resulted in the positive growth of the market. Product launches help the company to strengthen its product offering and the customer base, which allows the company to hold a strong position in the market. Similarly, utilizing expansion activities, it is easy to venture into untapped economies and use the opportunities being offered.
Below is the list of the growth strategies done by the players operating in the mouthwash market:
Nov -2020: Unilever announced the launch of its mouthwash formulation in India, which, it claims, will reduce 99.9 per cent of coronavirus after 30 seconds of rinsing. This technology will be brought to India by Hindustan Unilever Ltd (HUL), Unilever’s arm, in Pepsodent Germicheck Mouth Rinse Liquid, which will be launched in India in December 2020
Mar-2017: Colgate-Palmolive Company launched Colgate Total Advanced Health mouthwash, which the company says combines germ killing ingredients with breath-freshening power
Aug- 2016: The Himalaya Drug Company, became the first herbal brand to launch a complete range of alcohol-free mouthwashes. Comprising of natural ingredients like pomegranate, pineapple and papaya
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Outbreaks of Covid-19:
The significant impact of COVID-19 pandemic on the mouthwash market is expected to last for the next few quarters. As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is also witnessing new product introductions which has capabilities to inactivate the coronavirus. Such developments are expected to have constructive impact on the market even during and post pandemic.
Report Segments Mouthwash Market as Follows:
Based on indication, the global mouthwash market is segmented into mouth ulcers, aphthous ulcers, post oral surgery, oral lesions, periodontis (cavity), gingivitis, receding gums, frequent dry mouth, chronic bad breath, and toothache. In 2019, the chronic bad breath segment held the largest share of the global mouthwash market, and it is further estimated to register the highest CAGR of 6.6% during the forecast period. Growth of this segment is attributed to increasing adoption of mouthwash to deal with bad breath. Further, the increasing number of product launches to fight against bad breath are anticipated to drive the segment growth.
Based on the product type, the global mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in 2019 and is likely to register the highest CAGR during the forecast period. The growing adoption of mouthwashes due to emphasis on aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment growth.
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