According to new market research titled ‘Feminine Hygiene Products Market to 2027 – Global Analysis and Forecasts by Product, Distribution Channel, and End User.’ The global feminine hygiene products market is expected to reach US$ 36,371.54 Mn in 2027 from US$ 21,088.56 Mn in 2018. The market is projected to grow with a CAGR of 6.3% from 2019-2027. The report provides trends prevailing in the global feminine hygiene products market and the factors driving the market and also the factors that act as hindrances.
The feminine hygiene products market is highly competitive, with a considerable number of players operating in the market. Most of the companies operating in the feminine hygiene products market are present across the globe and have wide distribution and sales networks through partnerships or authorized dealers.
Download PDF Sample Copy at:
The most notable market participants in the feminine hygiene products market include Johnson & Johnson Services, Inc., Edgewell Personal Care, Bodywise (UK) Limited, Unicharm Corporation, Lil-Lets UK Limited, Ontex, Kao Corporation and Essity Aktiebolag (publ) among others. These players hold a significant share of the feminine hygiene products market owing to their product offerings.
The companies operating in the market have undertaken various growth strategies to strengthen their position in the market. Some of the commonly witnessed organic developments in the market were product approvals and launches. For instance, during September 2016, Kimberly-Clark Corporation launched ‘U’ Security Ultra-Thin Pads Long, under its brand Kotex.
2019: Unicharm launched the cool sanitary napkin ‘Sofy COOL’ in India. The product comes with a revolutionary “Coolpad Technology” which gives a feeling of coolness for an “Irritation Free Period”.
2016: Kimberly Clark company launched ‘U’ Security Ultra-Thin Pads Long, product under its brand Kotex
The global feminine hygiene products market, based on product, is bifurcated into menstrual care products and cleaning & deodorizing products. The latter segment is anticipated to witness a higher CAGR over the forecast period. Such products include intimate cleansers and wipes, douches, and even deodorants. In the US, sales for vaginal treatments amounted to over US$ 286 million, and those for douches to US$ 41 million in 2018. Rising rates of vaginal treatments is expected to drive the cleaning & deodorizing products segment over the forecast period, which, in turn, will aid the growth of feminine hygiene products market.
Have a Call with Analyst:
Distribution Channel-Based Insights
The global feminine hygiene products market, based on distribution channel, has been segmented into retail pharmacies & hospital pharmacies, online-distributions, supermarkets, and other distribution channels. In 2018, the supermarkets segment held the largest share of the market. However, the online-distributions segment is expected to register the significant growth during the forecast period due to increased penetration of smartphones and the availability of an extensive range of products for feminine hygiene on online platforms.
In recent years, concerns regarding feminine hygiene have increased significantly around the globe. Menstruation has been considered as a taboo in various underdeveloped and developed economies, which has led to negligence toward the importance of having proper menstrual hygiene. Multiple initiatives are being undertaken to increase awareness regarding adequate practice during menstruation; guidelines under the Menstrual Hygiene Practices have been released. Menstrual hygiene management (MHM) practices differ widely worldwide and generally depend on the individual’s personal preferences, socioeconomic status, local traditions and beliefs, and access to water and sanitation resources. As a part of spreading awareness, Global Menstrual Hygiene Day (MH Day) is celebrated annually on 28th May. Also, in 2018, ~310 organizations educated ~27.2 million girls across 134 countries. Hence, with a rise in the importance of appropriate measures for feminine hygiene, the demand for feminine hygiene products is anticipated to witness considerable growth during the forecast period.
Increasing Female Literacy and Awareness Fuel Feminine Hygiene Products Market Growth
Rising female employment rates in emerging economies, coupled with providing messaging and links to hotlines and counseling for reproductive health, gender-based violence prevention, and reducing stigma, is expected to drive the feminine menstrual products market over the forecast period. The provision of menstrual cups reduced adolescent girls’ drop-out rates from 4% to 1%. Due to rising disposable income, young women can afford menstrual health products to meet their monthly needs, and this has positively impacted their mental well being.
Buy Report at:
About The Insight Partners:
The Insight Partners is a one top industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Manufacturing and Construction, Technology, Chemicals and Materials.
We offer our clients multiple ways to customize research as per their specific needs and budget.
If you have any queries about this report or if you would like further information, please contact us:
Contact Person: Sameer Joshi