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PT Genie Unveils New Brand Identity Reflecting Company’s Transformation and Focus on the Global Future of AI and Machine Learning in Digital Healthcare
ORLANDO, November 9, 2022 – PT Genie, LLC, unveiled a new brand identity that more accurately reflects the expansion of the company’s innovative remote patient monitoring platform into verticals outside of the typical outpatient orthopedic physical therapy space. The new brand, Genie Health, is leveraging the most innovative 2D and 3D (LiDar and AI) computer vision technology, healthcare provider workflow integration and the healthcare services components of PT Genie to drive disruptive changes to healthcare delivery in occupational health, cardiac care, pain management, chronic disease management and sports health.
Using the end-user’s smart device, Genie Health’s web and app-based instances enable their clients with the ability to virtually assess risk, manage the end-users’ progress, and provide an integrated clinical team the tools to effectively achieve optimal outcomes for their patients. In the PT Genie use case, the physical therapists, athletic trainers, and physical therapy assistants have been able to deploy the digital platform efficiently and with compliance rates approaching 75%. The company is now focused on delivering digital MSK solutions in three categories – physical therapy, MSK virtual injury risk assessments and occupational health risk management, which is reflected in its sub brands, PT Genie, sports genie and woRx genie.
With an unmatched foundation of cross platform data and motion capture technology, Genie Health offers a full suite of technology solutions for orthopedic practices, hospitals, healthcare systems, large physical therapy groups, and payer and related services providers to drive revenue, expand patient data and grow into new verticals. With the ability to drive outcomes for both fee-for-service and value-based-care models, Genie Health can meet the needs of our clients’ current and future programs. Genie Health also continues to enhance its data science capabilities with a single-minded focus on developing algorithms for predictive care.
Founded and run by orthopedic surgeons, the Genie Health platforms are designed to easily integrate with medical practice workflows.
“While the healthcare industry has transformed dramatically over the past few years, our company started with a focus on developing a platform for remote patient monitoring and telehealth,” said Reuben Gobezie, Founder & CEO and leading orthopedic shoulder surgeon. “The rebranding memorializes our commitment to apply the industry–leading computer vision technology within our platform alongside the differentiating service component to our business so that we can expand into other verticals that would benefit from our integrated solution. Genie Health’s mission to understand human movement to maximize physical performance and optimize quality of life, continues to inspire us every day.”
The new brand identity is now being used internally, on social media and as the company continues to define its new web presence at genie.health.
Initial elements of Genie Health’s brand evolution include a new corporate logo and three sub brands:
About PT Genie: This mobile app and platform enables remote patient monitoring and the monetization of a home exercise program (HEP) using the latest 2D technology. It is tailored to help capture, document, and bundle remote patient monitoring (RPM/RTM) and telehealth codes, allowing for a singular digital platform.
About Sports Genie: A module that uses the latest 2D and 3D (LiDar) technology to analyze athletic and sports-related movements and remotely assess the risk for injury in the athletic population. The digital assessments help prevent and reduce the risk of sports injuries. ACL risk, concussion (vestibular) testing, full body performance assessment, pitch motion, swing motion, and more can be assessed using any mobile device or can be augmented with in-person true 3D analysis in clinic.
About woRx Genie: woRx genie is a complete occupational health platform that offers ergonomic assessments through video capture motion analysis via 2D mobile device, or 3D-enabled iPad along with a provider app and tools to create the ability for a virtual occupational health platform within our client’s ecosystem
ABOUT Genie Health: Founded and run by orthopedic surgeons, Genie Health is driving the digital health industry forward by creating an environment where better care is possible. The Genie platform uses secure video call automation with 2D and 3D computer vision motion capture technology to deploy biometric tracking and analysis. To learn more, visit genie.health or contact sales@ptgenie.com.
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