Feminine Hygiene Market Overview
The feminine hygiene market was valued USD 21.96 billion in 2018 and is projected to register a CAGR of 7.2% during the forecast period. If there was one trend in consumer mindsets in 2020, it was the shift toward personal hygiene. The feminine hygiene market appears to have grown at an unparalleled rate as a result of rising knowledge about cleanliness and related products. The feminine hygiene market is being driven by factors such as rising middle-class disposable income in emerging economies such as Brazil and China, as well as the advent of affordable feminine hygiene products. Additionally, rising awareness of female health and hygiene is anticipated to drive market growth throughout the forecast period. Additionally, the growing demand for items such as tampons and pantyliners in developing nations is expected to drive the market’s expansion.
Regardless of the drivers, the rising number of product recalls as a result of rising allergy incidents among women is expected to restrain the feminine hygiene market revenue growth. While the sector has grown, experts feel that more awareness has to be raised among women about the necessity of feminine hygiene products, as well as the simplicity with which these goods are available in rural and urban marketplaces.
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Due to the COVID-19 epidemic, the majority of governments globally imposed tight lockdown measures on consumer goods production enterprises, requiring that the majority of factories either close or operate with a reduced workforce. At the height of the lockdown, this caused widespread disruptions in the supply and distribution chains for sanitary napkins, impeding sales of the goods studied in the feminine hygiene market. However, because feminine hygiene products are classified as necessary items, their production and sales quickly returned to normal, stabilising the market assessed through 2020.
Feminine Hygiene Market Segmental Analysis
The global feminine hygiene market has been categorised according to product type, channel of distribution, and region.
The market has been categorised into sanitary napkins/pads, tampons, pantyliners, menstrual cups, and feminine hygiene wash based on product type. Sanitary napkins/pads are expected to account for the greatest market share due to their widespread adoption among women across all geographic regions. Tampons are predicted to rise at the fastest rate, owing to greater knowledge of the benefits of tampons among women and growing use among female athletes.
The feminine hygiene market has been split by distribution channel into supermarkets and department stores, retail pharmacies, and internet retail stores, among others. The supermarkets and department shops segment is projected to dominate, as the majority of women purchase sanitary products in addition to domestic items
Feminine Hygiene Market Regional Overview
The Asia-Pacific region is predicted to lead the global feminine hygiene market, owing to increased middle-class disposable income, particularly in countries such as China and India, which has resulted in an increase in women purchasing premium hygiene products. Additionally, the market is predicted to grow at a rapid pace as a result of many initiatives implemented by the government and non-governmental organisations in this region.
The Americas is expected to take second place in the feminine hygiene market due to a number of factors including a high penetration of premium products such as tampons, pantyliners, and internal cleansers, an increasing number of working women, and an increasing demand for organic and biodegradable products by women.
Europe is predicted to lead the global feminine hygiene market in terms of growth. The region’s market is developing as a result of factors such as increased access to feminine hygiene products, rapid urbanisation, rising disposable income, and increased spending on menstrual products.
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Due to low disposable incomes and a lack of awareness regarding menstrual hygiene in the region, the Middle East & Africa market is predicted to account for the smallest share of the global market.
Feminine Hygiene Market Competitive Dynamics
Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation are some of the key players in the feminine hygiene market.
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