Menstrual Cup Market Scope
Market Research Future (MRFR) presumes the menstrual cup market to observe growth at a rate of 3.50% between 2020 and 2027. By 2027-end, the Menstrual Cup Market size will be around USD 1514.01 million, estimates MRFR.
Major Boosters and Barriers
Rapidly surging literacy levels across the globe in line with the mushrooming middle-class populace has raised the value of the global market. The rising literacy rate has fostered health awareness among people, particularly women. Mounting knowledge regarding infections associated with the use of sub quality products will bolster the sales of menstrual cups in following years.
Furthermore, with global organizations such as UNESCO & UNICEF proactively trying to educate a higher number of young females in under-developed and emerging countries, the demand for menstrual cups is expected to pick up more in the years ahead. Also, the massive efforts by different government bodies and private organizations to spread awareness among the female population will boost sales of different feminine hygiene products, including menstrual cups.
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The key products discussed in the MRFR study are disposable as well as reusable. The highest demand is generated for reusable menstrual cups, given the high reusability cycle that range between 1 and 10 years, which depends on the brand.
Depending on material type, the major segments are Latex, Thermoplastic, Natural rubber, and Medical-grade Silicone. Medical grade silicone is the most in demand material and is therefore, used extensively in menstrual cups. This is owing to their high durability and safety level, and their non-allergenic properties.
The top distribution channels selling menstrual cups are pharmacies, as well as online stores.
North America will retail its supremacy all throughout the conjectured period, as the demand for a variety of menstrual cups balloons up in Canada and the United States. The blossoming population of working women and the rising preference for eco-friendly feminine hygiene items in the region adds to the market attractiveness. Surveys reveals that over 50% of the female population in the United States are aged between 12 and 50; out of which 65% use menstrual cups. Additionally, the significant awareness level among women about the benefits of menstrual cups paired with their high buying capacity facilitates further business growth.
Asia Pacific procures a significant position in the worldwide market, as the sales of feminine hygiene products continues to boom in the region. Growth boosting factors cited in the report are the mounting number of employed women along with their preference for advanced and convenient products. China and India are the regional market leaders, thanks to the huge preference for premium, high-performance hygiene products. This could also be accredited to the bolstered awareness among women, backed by the surge in government and non-government organization-led initiatives. Reputed brands in various countries are trying to meet every requirement of the consumers, addressing every issue for customer satisfaction. They are also launching new items that cater to the demands of the millennials and Gen Z consumers, keeping in mind the hygiene grooming standards.
Reputed brands in the menstrual cup industry are The Keeper Inc., LadyCup, Diva International Inc., Lunette, Irisana S.A., Ruby Life Ltd., Vcup, Anigan, FemCap, Inc., Me Luna, and many more.
Most of these contenders are now adding new accessories in their existing products for a better standing in the worldwide market. Some of the popular accessories include coin tissues, soap strip, hand sanitizer pen, while majority of the menstrual cups come in different sizes and colors.
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The Good Glamm Group acquires a major stake in Sirona, a feminine hygiene firm. Sirona is a renowned developer of feminine hygiene products such as menstrual cups.
Table of Conent
1 Report Prologue
2.1 Definition 15
2.2 Scope Of The Study 15
2.3 Research Objective 15
2.4 Assumptions & Limitations 15
2.4.1 Assumptions 15
2.4.2 Limitations 15
2.4.3 Market Structure 15
3 Research Methodology
3.1 Primary Research Methodology 17
3.2 Secondary Research Methodology 19
3.3 Market Size Estimation 20
3.4 Forecast Model 20
4 Market Dynamics
4.1 Introduction 22
4.2 Drivers 23
4.2.1 Rising Women Population In Developed And Developing Countries 23
4.2.2 High Cost Of Pads And Tampons 23
4.2.3 Benefits Of Cups Over Pads And Tampons 23
4.2.4 Government Funding And Campaigns 23
4.3 Restraints 24
4.3.1 Availability Of Substitutes 24
4.4 Opportunity 24
4.4.1 Entering Developing Economies 24
5 Market Factor Analysis
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