General medicine, also called internal medicine, is a specialized branch of medicine that deals with the prevention, diagnosis, and treatment of internal diseases. Training and career paths in general medicine change around the world. In the US, general medicine can be followed by a basic course in medicine, known as a pre-made course, which lasts about 3 years. This is followed by an entrance exam similar to the United States Medical License Exam (USMLE).
Global General Medicine Education Publishing Market: Drivers
The growing adoption of online courses for general medicine is likely to drive the growth of the global general medicine education publishing market in the estimated period. For example, the Mayo Foundation for Medical Education and Research offers online general medicine courses.
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Furthermore, increasing digital sales are likely to help the market grow. For example, in March 2020, McGraw-Hill reported that sales of their digital products grew more than 8% year-over-year in 2019 and accounted for more than 50% of McGraw-Hill’s total billing for the year.
In 2019, North America topped the global general medicine education publishing market, accounting for 51.6% in terms of value, followed by Europe and Asia Pacific, respectively.
Global General Medicine Education Publishing Market: Restraints
Masters students of other specialized courses are likely to receive higher salaries from internal medicine selection, which is likely to obstruct market growth.
Furthermore, long academic periods of medical courses result in students dropping out of pre-med studies, which is likely to obstruct market growth.
Global General Medicine Education Publishing Market: Opportunities
The low doctor-patient ratio in emerging economies is likely to provide profitable growth opportunities for market players. For example, as per the April 2019 publication of the Center for Disease Dynamics, Economics and Policy, India has a shortage of approximately 600,000 doctors and 2 million nurses.
The focus of many organizations on offering free virtual education programs is also likely to help the market growth. For example, in April 2020, the Alzheimer’s Association announced that it would offer free virtual education programs and online support groups to caregivers, Alzheimer’s patients and their families.
The size of the global general medicine education publishing market was estimated to account for US$ 3,888.6 Million in 2019 and during the estimated period (2020-2027) it is estimated to witness a value of US$ 6,651.5 Million at a CAGR of 7.0%.
Global General Medicine Education Publishing Market: Key Takeaways
Printed testing and self-assessment are declining before e-books hit the market, due to the availability of question banks and assessment materials on the Internet. The North American market is ripe for the printed form of testing and self-assessment, which is the second largest contributor to the total printed educational literature. The market trend towards online media is likely to continue and decline further by the end of the decade.
Major players in the market focus on adopting partnership strategies to expand their product portfolio. For example, Springer Healthcare, part of Springer Nature Switzerland AG, collaborated with a global healthcare professional, the American College of Chest Physicians (CHEST), which teaches chest medicine in January 2019, to expand access to CHEST’s state-of-the-art learning and content.
Global General Medicine Education Publishing Market: Key Developments
Key players in the market focus on launching new products and services to expand their product portfolio. For example, in June 2019, Springer Nature, part of Springer Nature Switzerland AG, launched a new collection of educational, independent, peer-reviewed videos on its online content platform SpringerLink.
Key players in the market also focus on giving free access to their journals. For example, Thieme Medical Publishers added a new Open Access offering paediatrics and congenital cardiology in their specialist journal The Thoracic and Cardiovascular Surgeon in October 2019.
Global General Medicine Education Publishing Market: Segmentation
On the basis of Publishing Type, the Global General Medicine Education Publishing Market is segmented into:
- Online Publishing
- Online Reference Tools
- Mobile Applications
- Multimedia Content
- Textbooks
- Testing & Self-Assessment
- Training
- Distance Learning
- Print Publishing
- Custom Content
- Textbooks
- Testing & Self-Assessment
- Hospital Training
- Distance Learning
On the basis of Region, the Global General Medicine Education Publishing Market is segmented into:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Global General Medicine Education Publishing Market: Competitive Landscape
Key players performing in the global general medicine education publishing market are Wolters Kluwer N.V., John Wiley & Sons Inc., Thieme Medical Publishers, Springer Nature Switzerland AG, McGraw-Hill Education, Kaplan Inc., and RELX plc.
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Table of Content
Chapter 1 Industry Overview
1.1 Definition
1.2 Assumptions
1.3 Research Scope
1.4 Market Analysis by Regions
1.5 Global General Medicine Education Publishing Market Size Analysis from 2022 to 2028
11.6 COVID-19 Outbreak: General Medicine Education Publishing Industry Impact
Chapter 2 Global General Medicine Education Publishing Competition by Types, Applications, and Top Regions and Countries
2.1 Global General Medicine Education Publishing (Volume and Value) by Type
2.3 Global General Medicine Education Publishing (Volume and Value) by Regions
Chapter 3 Production Market Analysis
3.1 Global Production Market Analysis
3.2 Regional Production Market Analysis
Chapter 4 Global General Medicine Education Publishing Sales, Consumption, Export, Import by Regions (2017-2022)
Chapter 5 North America General Medicine Education Publishing Market Analysis
Chapter 6 East Asia General Medicine Education Publishing Market Analysis
Chapter 7 Europe General Medicine Education Publishing Market Analysis
Chapter 8 South Asia General Medicine Education Publishing Market Analysis
Chapter 9 Southeast Asia General Medicine Education Publishing Market Analysis
Chapter 10 Middle East General Medicine Education Publishing Market Analysis
Chapter 11 Africa General Medicine Education Publishing Market Analysis
Chapter 12 Oceania General Medicine Education Publishing Market Analysis
Chapter 13 South America General Medicine Education Publishing Market Analysis
Chapter 14 Company Profiles and Key Figures in General Medicine Education Publishing Business
Chapter 15 Global General Medicine Education Publishing Market Forecast (2022-2028)
Chapter 16 Conclusions
Research Methodology
Continued….
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