Emergen Research has published its latest report titled “Feminine Hygiene Products Market By Product Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), By Usability (Disposable, Reusable), By Distribution Channel (Online, Offline), and By Region, Forecasts to 2027”
According to Emergen Research, the global feminine hygiene products market size was USD 20.70 Billion in 2019 and is expected to reach USD 31.51 Billion by 2027 and register a revenue CAGR of 6.1% during the forecast period, 2020-2027.
The increasing government awareness regarding the importance of menstrual hygiene and growing women population with rising literacy rate are major factors expected to drive feminine hygiene products market over the forecast period. For instance, in India, the Ministry of Health and Family Welfare has launched a programme in rural areas to promote menstruation hygiene among adolescent females aged 10 to 19. The scheme’s main goals was to raise awareness about menstrual hygiene among adolescent girls. Washes, saniatary napkins and other feminine or intimate hygiene products help to keep the vaginal pH balanced, reducing itching and bacterial infection. It also promotes the growth of lactobacillus, a beneficial bacteria, which drives market growth. In today’s market, there are many various brands of sanitary napkins to choose from. These sanitary napkins provide both comfort and protection. Napkins are available to fit a variety of demands, including the blood flow, time of day, and duration of use.
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According to the United Nations’ 2017 World Population Report, there were 7.5 billion people globally in 2017, with men accounting for 50.4 percent of the population and women for 49.6 percent. In addition, the population is expected to increase globally by approximately 2 billion in the next 30 years, from 7.7 billion today to 9.7 billion in 2050. In addition, increase in R&D investments on development of effective vaccines, expanding veterinary clinics, advancement in diagnostic services and rapid adoption of pets in developed and developing countries are some factors expected to contribute veterinary vaccines market revenue growth over the forecast period.
However, lack of knowledge about and usage of the products, increasing prices of the products which results in lower demand from developing or undeveloped countries are factors expected to restrain feminine hygiene products market throughout the forecast period.
COVID-19 Impact Analysis
- Social distancing and restrictions severely disrupted businesses and operations
- Lockdowns caused disruptions in transportation and logistics
- Impacted manufacturing activities and mining operations globally
- Took a toll on economy of various countries
- Caused sudden and drastic downturn in economic activity
- Disrupted agriculture, fisheries, dairy, and other sectors
- Caused loss of employment and financial crisis
- Supply impacts were further compounded owing to reduced disposable income
- Emergence of variants continue to cause concerns and impact normal routines
Sanitary Napkins Segment Revenue to Expand at a Rapid CAGR:
Sanitary napkins segment is expected to register a rapid revenue CAGR throughout the forecast period attributed to large scale use of this product globally due to its advantages. The sanitary napkin is a thin, soft pad that women wear during their periods to absorb blood. Menstruation management is an essential part of women’s lives. The thin pads that absorb menstrual blood come in different sizes and shapes, including those that look like wings, which has further boosted market segment.
Online Segment to Register Significant Revenue Growth:
Online segment is expected to dominate the global market over the forecast period as online channels offer broader exposure to the products, growing popularity of e-commerce due to increased digitalization and discount offers, growing preference towards online channels in the pandemic to maintain social distancing and product reviews increases confidence of the buyers.
Asia Pacific to Account for Largest Revenue Share:
Asia Pacific is expected to account for largest revenue share in the global market over the forecast period due to increasing government and NGO’s initiatives towards spreading awareness about menstrual hygiene management, emergence of low-cost feminine hygiene products, higher penetration of sanitary pads. Further, growing population and rapid urbanization, especially in the emerging economies of the region, such as India, Malaysia and China are other factors expected to contribute to market growth of the region.
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Major Companies in the Market Include:
- Kimberly-Clark Corporation
- Edgewell Personal Care Company
- Ontex Group NV
- Unicharm Corporation
- Corman Spa
- Hengan International Group Company Limited
- the Procter & Gamble Company
- Maxim Hygiene Products Inc.
- Kao Corporation
- Johnson & Johnson
For the purpose of this report, Emergen Research has segmented the global feminine hygiene products market in terms of product type, usability, distribution channel, and region:
Product Type Outlook (Revenue, USD Billion; 2017–2027)
- Sanitary Napkins
- Panty Liners
- Menstrual Cups
Usability Outlook (Revenue, USD Billion; 2017–2027)
Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)
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Regional Outlook (Revenue, USD Billion; 2017–2027)
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of APAC
- Latin America
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of MEA
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