Heat and cold therapy is a pain-relieving treatment that is non-invasive and non-addictive. It is used to relax muscles, improve blood circulation, and reduce inflammation. The most effective, low-cost, and quick-relief treatment is heat and cold therapy. Swelling and inflammation are caused by various types of injuries, for which ice application reduces blood flow to the area, lowering swelling and inflammation. Heat therapy helps to relax ligaments and muscles by increasing blood flow, which supplies nutrients and oxygen. Electric or microwave heating pads, a hot water bath, or gel packs can be used to provide heat. Cold therapy, on the other hand, uses ice or cold gel packs. Strains, sprains, and bruises that occur during intense physical or athletic training sessions respond well to heat and cold therapy.
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The global hot and cold treatment packs market is expected to grow due to the prevalence of non-surgical and non-pharmaceutical pain control therapies.
According to the World Health Organization (WHO) in 2015, around 8 million people are involved in small accidents every day. Minimal injuries as a result of accidents, as well as therapies to ease pain, are expected to drive the growth of the hot and cold therapy packs market. Furthermore, the Arthritis Foundation recommends cold packs for acute pain in body parts, while heat treatments such as warm baths and heating pads are expected to relax tight joints and muscles.
Increased personal health care spending and improved access to healthcare services, such as the easy accessibility of pain and injury treatment therapies, are expected to propel the hot and cold therapy packs market growth. Furthermore, the market is growing rapidly due to the consumer’s increasing preference for non-surgical pain remedies and wound management for reducing pain. According to a study carried out by the University of Leiden in 2015, the majority of surgeons suggested non-surgical treatments for osteoarthritis, such as physical therapy or acetaminophen therapy.
Furthermore, the elderly population with chronic diseases such as arthritis and osteoporosis prefer home treatment such as hot and cold therapy packs over frequent hospital visits or medicine consumption. When compared to medications and physiotherapy, using hot and cold therapy packs is safer and easier. As a result, an increase in non-pharmacological curative treatments for pain relief, particularly in the elderly population, is a driving factor for the hot and cold treatment packs market growth. Increased usage of herbal and reusable packs for pain treatment, on the other hand, is expected to restrict the global hot and cold treatment packs market growth.
The global hot and cold therapy packs market is segmented on the basis of product type, application type, distribution channel, and geography.
On the basis of product type, the global hot and cold therapy packs market is segmented into:
- Therapy pads
- Gel Packs
- Instant Packs
- Bottle System
On the basis of application type, the global hot and cold therapy packs market is segmented into:
- Pain management
On the basis of distribution channel, the global hot and cold therapy packs market is segmented into:
- Hospital pharmacies
- Online pharmacies
- Retail pharmacies
Geographically, the global hot and cold therapy packs market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.
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Injury rates are very high in North America, which is boosting the hot and cold treatment packs market growth.
Geographically, North America is expected to hold the largest market share for hot and cold therapy packs, owing to the growing popularity of sporting activities among the population. According to the Centers for Disease Control and Prevention (CDC), around 53 million people in the U.S. suffer from arthritis or bone-related disease as a result of small injuries or physical stress in 2016. Moreover, the introduction of new and advanced products by companies, such as reusable therapy packs, as well as online promotion and sales of therapy packs products, are expected to propel the hot and cold treatment packs market growth.
Over the forecast period, Asia Pacific is expected to be the fastest emerging market. Growing public awareness of home care, easy accessibility and affordability of therapy packs, and an increase in the number of patients in need of therapy treatment are all driving market expansion in this region. Furthermore, increased awareness of non-surgical pain and injury management methods in developing nations such as China, India, and Japan are driving demand for hot and cold therapy packs, which is a key driver leading growth in the Asia Pacific hot and cold therapy packs market.
Major players operating in the global hot and cold therapy packs markets are Carex Health Brands, Bruder Healthcare Company Inc., Kobayashi Pharmaceutical Co. Ltd., Core Products International Inc., Corso Enterprises, Inc., DJO Global, Inc., Beiersdorf Australia Ltd., Caldera International Inc., Halyard Health, Inc., Covidien plc, Thermionics Corp., 3M, Chattanooga Group Inc., Medline Industries, Inc., Cardinal Health, and Breg Inc.
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