The quest for hyper-personalised beauty is driving the paradigm of DNA-based skincare. The evolution of the DNA-based skin care products market is underpinned on growing advancements of genetic science tools and technologies. Advances in genetics and genetic testing are continuously broadening the understanding of genetic makeup for a personalised skin care. Broadly, DNA-based skin care products encapsulate a mix of cleansers, eye creams, moisturisers, and serum formulations.
The well-guarded notion of one-size-fits-all mentality in beauty products is falling apart among consumers, which shaped the changing consumer preferences in skincare products. Over the years, players in the personal care industry have increasingly harnessed genetic science research in beauty products. Specifically, it has helped scientists identify which genes are responsible for pigmentation, sagging skin, and other changes that underlie aging. This, the rapidly aging populations in developing economies is enriching the market landscape.
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The growing leaning on customised skincare regimes among consumers worldwide has spurred popularity of DNA-based skin care products. Growing number of people showing propensity toward DNA-based skincare are showing an affinity toward at-home DNA testing kits.
DNA-based Skin Care Products Market: Trends Shaping Current and Emerging Consumer Propositions
A growing body of studies have aimed at making clinical evaluations of the effects of sun exposure and photoprotection on skin damage. The factor continues to expand the frontiers in the DNA-based skin care products market. In particular, the mechanisms underlying melanogenesis has attracted extensive research, and has subsequently enriched understanding of the skin complexion and UV sensitivity in individualss. Additionally, results of many genome-wide association studies have helped skincare products companies in understanding the phenotypic differences in extrinsic aging. The trend has boosted the revenue potential in the DNA-based skin care products market.
A number of companies in developed and emerging economies around the world have fueled science-driven skincare innovation. This has expanded the array of bespoke creams for skincare concerns. Their growing sales in recent years have fueled the growth of the DNA-based skin care products market.
Notwithstanding the purportedly profound potential of DNA-based skin care regimes in the beauty industry, unique formulations have witnessed limited commercialization. The high cost of R&D is one of the factors for the tepid growth in this direction. Nonetheless, pioneers are compiling detailed cosmeceutical recommendations based on simple tests. In the near future, at-home genetic tests such as saliva test will increase access to genetic testing, which is likely to spur consumers to shift toward DNA-based skin care.
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What Makes DNA-based Skin Care Products Market Rife with Innovations
Various startups and established skincare products manufacturers are testing their mettle by offering customised skincare products backed by the evidence of DNA science. They are keen on taping into avenues by exploring novel skincare ingredients and formulations that hold promise in reversing aging.
Players in the DNA-based skin care products market have benefitted from the growing number of certified labs in developed regions. Another company Anake, a Singapore-based personal care products manufacturer, claims to offer end-to-end DNA-based skincare experience by offering DNA-based skincare services. Specifically, the company aims to empower decision making for consumers in making skincare choices by promoting the uptake of DNA test kits.
Some of the key players in the DNA-based skin care products market are
- DNA Skin Institute
- ANAKE, Genetic Beauty
- Imagene Labs Pte Ltd.
DNA-based Skin Care Products Market: Regional Growth Contours
Various players in the personal care and cosmetics industry are witnessing a vast revenue potential in the Asia Pacific DNA-based skin care products market over the next few years. They hope to tap into avenues that arise from growing awareness about personalized skincare regimes. Europe is viewed as another lucrative DNA-based skin care products market. Developed nations notably have been extending the horizon for companies in the market, increasingly fueled by growing R&D in DNA test kits and advancements made in molecular and cell biology-based technologies.
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