Breastfeeding accessories manufacturers provide products that help lactating mothers preserve breast milk so that they can feed the baby later. Breast pumps and other breastfeeding accessories are mostly utilized by mothers who have inconsistent milk flow. Increasing awareness regarding importance of breastfeed, rising number of working mothers, and technological advancements in breastfeeding accessories are expected to propel the global breastfeeding accessories market growth. For instance, Lansinoh launched the Smartpump, a Bluetooth-enabled breast pump, in 2016. Smartpump integrates with the Lansinoh Baby app to assist mothers in scheduling their pumping sessions. According to the World Health Organization, the percentage of working females grew from 21% in 1960 to 41% in 2009.
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The International Code of Marketing of Breastmilk Substitutes (ICMBS) is an international health policy framework for the encouragement of breastfeeding that was endorsed by the World Health Organization’s subpart the World Health Assembly (WHA). The World Health Assembly has developed and implemented regulations prohibiting the promotion of milk replacement products. Few provisions of this law have been accepted by around 135 nations worldwide. Due to the growing number of working women, demand for cleaning products and breast milk storage bags is expected to rise in the future. Factors such as the high cost of frequent replacement and repurchase of breastfeeding accessories are hindering the global breastfeeding accessories market growth over the forecast period.
Global Breastfeeding Accessories Market Taxonomy
On the basis of product type, the global breastfeeding accessories market is segmented into:
- Breast Milk Bottles
- Breast Milk Storage Bags
- Sore Nipple Cream
- Nursing Pads
- Nipple Shields
- Breast Shells
- Cleaning Products
On the basis of region, the global breastfeeding accessories market is segmented into:
- North America
- Latin America
- Asia Pacific
- Middle East
North America will continue to hold the dominant position in the global breastfeeding accessories market
North America is expected to account for the largest share in the global breastfeeding accessories market, due to rising female population in the workforce in the U.S., increasing consumer knowledge about the advantages of breastfeeding, and a massive pool of healthcare personnel. During the forecast period, the Asia Pacific market is expected to grow at the fastest rate in terms of volume. Increasing consumer awareness and technological advancements in emerging nations are expected to drive the global breastfeeding accessories market growth in this region during the forecast period.
Europe is also expected to account for a significant share of the market, due to growing working female population and increased awareness of the benefits of breastfeeding. For instance, Royal Philips launched an awareness campaign for mothers in India in August 2017. Under the Philips Avent brand, the campaign will emphasize the significance of breastfeeding.
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According to Catalyst, a non-profit organization, females made up 46.2 % of the overall employment in the European Union in 2016. Furthermore, the adoption of simple-to-use products such as nursing bras and breast-pumping bras by the key market players is expected to fuel the global breastfeeding accessories market growth in this region over the forecast period.
Major players operating in the global breastfeeding accessories market are EdgeWell Personal Care, Pigeon Corporation, Playtex, Whittlestone Inc., Babisil, Ameda, Newell Brands, Mayborn USA Inc., Acute Ideas Co. Ltd, Medela LLC., and Summer Infant, Inc.
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