Professional Dental Care Market
Professional dental care refers to maintenance of the health and hygiene of teeth and oral care. Key companies operating in the market are laying emphasis on providing effective dental care solutions through advanced cleansers, electric and battery powered toothbrushes, and mouth fresheners and other products including dental water jets, dental flosses, and teeth whiteners. Furthermore, in a study scientists from Cochrane Foundation found that battery and electric powered toothbrushes can reduce plaques and gingivitis on teeth.
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Increasing number of small and private dental clinics combined with increasing incidence of dental caries and growing disposable income in emerging economies is expected to drive growth of the global professional dental market during the forecast period. According to the National Health and Nutrition Examination Survey 1999 to 2004, prevalence of dental caries of adults aged 12 to 64 years in the U.S was 92%, with 26% of adults with untreated decay. According to the same source, the adults from high income group are majorly observed to be suffering from of tooth decay. Moreover about 8.52% adults in the U.S also suffer from periodontal disease.
However, high cost associated with technologically advanced products coupled with lack of skilled dentists is expected to hamper the global professional dental care market growth over the forecast period. For instance, electric brush in India cost around INR 4,000, whereas the conventional brushes cost around INR 30.
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Global Professional Dental Care Market Taxonomy
On the basis of product type, the global professional dental care market is segmented into:
- Manual Toothbrushes
- Electric Powered Toothbrushes
- Battery Powered Toothbrushes
- Toothbrush Heads
- Medicated Mouthwashes
- Non-medicated Mouthwashes
- Denture Products
- Other Denture Products
- Denture Accessories
- Breath Fresheners
- Whitening Products
- Dental Flosses
- Dental Water Jets
Rising R&D activities and launch of new products is expected to propel the global professional dental care market growth over the forecast period
On the basis of region, Coherent Market Insights divide the global professional dental care market are North America, Latin America, Europe, Asia Pacific, Africa, and Middle East. Key companies are focused on product launches, in order to gain a competitive edge in the market. For instance, in February 2017, Oral B, a brand of Procter and Gamble, launched two new rechargeable electric brushes PRO 600 and Dubbed PRO 2000. These brushes have rotating, pulsating, and oscillating technology for better cleaning of dental plaques and have pressure sensors, in order to main pressure on teeth. Furthermore, in January 2016, Kolibtree, a specialized dental care technology company, demonstrated a smart electric toothbrush at the consumer electronics show. The brush collects the user’s brushing habits through its integrated artificial intelligence connected to the device through an app. In June, 2017, Royal Philips launched Philips Sonicare Diamond Clean Smart. The electric brush is comprised of smart sensor technology and efficiently removes plaques from the teeth.
Moreover, in March 2017, AssureCare, a healthcare management solutions provider, launched dental module in healthcare platform, Medcompass. It is a configurable software for dental care and includes features to manage multiple planning tasks, appointments, and CTD codes. Therefore, advent of these products is expected to increase the dental authorization processes, especially for low income group in the U.S.
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Major companies are involved in inorganic market strategies such as mergers and acquisitions, in order to enhance the market presence. For instance, in January 2017, High Ridge Brands Company, a U.S.-based company, acquired Dr. Fresh LLC. The acquisition will extend the former product portfolio of its oral care category. Moreover, in September 2017, Smile Brands Inc. in association with A+ Dental Care acquired Folsom Dental Group. With this acquisition Smile brands will provide affordable dental care in the Sacramento area in the U.S.
Key companies involved in the global professional dental care market include Colgate-Palmolive Company (U.S.), Procter and Gamble Company, Young Innovation, Inc., Ultradent Products, Inc., Unilever plc, GC Corporation, Koninklijke Philips N.V., GlaxoSmithKline plc, Dr. Fresh, LLC, 3M Company, and Sunstar.
Professional Dental Care Market Key Developments:
- In June 2016, Ultradent Products Inc. introduced new flavors for its ‘Enamelast Fluoride Varnish’ product range used for teeth. Company introduced three new delicious flavors including ‘Cool Mint’, ‘Bubble Gum’, and ‘Orange Cream’ in order to strengthen its consumer base.
- In July 2017, Young Innovations Inc. acquired certain product lines from Medical Products Laboratories, Inc. Acquired product lines include ‘VarnishAmerica fluoride varnish, ‘SealAmerica’ pit & fissure dental sealant kits, and ‘FluoriSHIELDTM’ dental gel. This acquisition is expected to expand product portfolio of Young Innovations Inc. in dental care product range.
- In February 2019, GlaxoSmithKline Consumer Healthcare Ltd. launched ‘Sensodyne Herbal Multi Care Toothpaste’ which is formulated with extracts of Eucalyptus and Fennel. This toothpaste is expected to offer sensitivity relief along with other oral care benefits such as cleansing and breathe freshness.
- In August 2019, Colgate-Palmolive (India) Limited, launched its new ‘Colgate Total Toothpaste’ which is aimed at providing ‘Whole Mouth Health’. The toothpaste is formulated with innovative ingredients which are expected to offer multiple benefits including teeth care, tongue care, cheeks and gums care. Therefore, it will be considered as a total oral care solution for the consumers.
Table of Content
Global Professional Dental Care Market Research Report
Section 1: Global Professional Dental Care Industry Overview
Section 2: Global Economic Impact on Professional Dental Care Industry
Section 3: Global Market Competition by Industry Producers
Section 4: Global Productions, Revenue (Value), according to Regions
Section 5: Global Supplies (Production), Consumption, Export, Import, geographically
Section 6: Global Productions, Revenue (Value), Price Trend, Product Type
Section 7: Global Market Analysis, on the basis of Application
Section 8: Professional Dental Care Market Pricing Analysis
Section 9: Market Chain, Sourcing Strategy and Downstream Buyers
Section 10: Strategies and key policies by Distributors/Suppliers/Traders
Section 11: Key Marketing Strategy Analysis, by Market Vendors
Section 12: Market Effect Factors Analysis
Section 13: Global Professional Dental Care Market Forecast
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