Menstrual Cup Market Size, Growth and Trends Analysis By Product (Reusable Menstrual Cup and Disposable Menstrual Cup), by Type (Round and Hollow), and by Distribution Channel (Online Stores and Retail Outlets)
Menstrual Cup Market Overview
The menstrual cup market is predicted to achieve an income of USD 1514.01 million by 2023. The improved awareness of women’s health is estimated to promote the menstrual cup market. The market’s report is efficiently analyzed as per MRFR, which provides outlooks for the global markets.
The improved marketing strategies geared at improving awareness of the product and its benefits are anticipated to boost the menstrual cup market. The need to ensure lesser waste generation is also one of the key factors promoting the development of the menstrual cup market companies in the impending period.
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The segmental investigation of the menstrual cup market has been carried out on the basis of product, distribution channel, and region. The region segment of the menstrual cup market consists of Asia Pacific, Europe, the Middle East, the Americas, and Africa. The product segment of the menstrual cup market consists of disposable and reusable menstrual cups. The distribution channel segment of the menstrual cup market consists of retail outlets and online stores.
The regional review of the menstrual cup market consists of Asia Pacific, Europe, the Middle East, the Americas, and Africa. The Americas regional market dominates the menstrual cup market due to rising understanding regarding women’s menstrual hygiene. Governments and NGOs are seizing opportunities in giving the cause for women’s hygiene the right direction. The minimal cost of the reusable cup can is also estimated to act as an influencer. In addition, the incidence of major producers is further projected to boost the menstrual cup market.
The European menstrual cup market is the subsequent leading market for menstrual cups due to the presence of big companies within the region. Growing healthcare spending is also a noteworthy market catalyst for the menstrual cup market. The Asia Pacific menstrual cup market is the third-largest regional market and one of the speedily mounting regions in the healthcare sector. The menstrual cup market is likely to be boosted additionally by launching proper hygiene ideals and product-related awareness. NGO bodies and governments are also taking an interest in this area and are presently doing a creditable job by making campaigns to spread knowledge.
The foray of digitization-based strategies into operation management and forecasting is predicted to transform the global market in the forecast duration. The activation of different avenues for development is estimated to kickstart the market development. The investment by market players towards developing the future potential for progress is likely to open up market potential. The competition in the market is estimated to spur innovation in the market leading to the introduction of new products in the market. The swift changes in consumer preferences are predicted to motivate global market advancement.
The favorable influence of global administration is estimated to promote global trade in the market. The discovery of new markets is likely further to enhance the chances for success in the forthcoming period. The upgrades in delivery strategies are anticipated to further boost the market progress in the near future. The establishment of strong research and development protocols is estimated to benefit the market in multiple ways in the future. The focus on sustainability is also assessed to influence the long-term expansion of the market significantly.
Ruby Life Ltd., LadyCup, Lunette, Irisana S.A., Vcup, Me Luna, Anigan, FemCap, Inc., The Keeper, Inc., and Diva International Inc. are noticeable companies in the menstrual cup market.
Apr 2021 OrganiCup has partnered with NGOs across the world to allocate sustainable products to menstruators in need. Their CampusCup movement will now offer these products to college sites across the U.S., counting Northwestern. CampusCup was introduced in June 2020 by the Danish menstrual cup company OrganiCup to battle period poverty and encourage the usage of sustainable menstrual products. The choice to focus their campaign on universities was moved by two factors: the monetary burden of joining college and the resources students have to start developments.
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Jan 2021 Diva International (Diva), manufacturers of the DivaCup, a widely used menstrual cup brand globally, in collaboration with TerraCycle, a global recycling leader, has announced DivaRecycles. The offering is among the first free, nationwide menstrual cup recycling plan of its kind that will be unveiled through the Spring of 2021. In the DivaRecycles program, Diva customers can recycle their formerly unrecyclable DivaWipes and DivaCups packaging.
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