Acute otitis media (AOM) is an ear infection in which the air-filled space behind the tympanic membrane (middle ear) is infected, causing pain and general illness symptoms such as fever, irritability, and difficulty sleeping. AOM is one of the most common ear infections in children because the eustachian tube is shorter than adults and is more susceptible to bacteria and viruses. Bacteria such as Streptococcus and Hemophilic influenza (H.flu) account for approximately 85% of AOM cases, while viruses account for only 15% of these cases.
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The increase in the prevalence of AOM disease is expected to promote the growth of the global acute otitis media treatment market. According to a study published in the South African Medical Journal in 2014, the global incidence of acute otitis media is 10.9% and it is estimated that 80% of children will have at least one acute otitis media (AOM) before the age of 3 years. Acute otitis media prevalence. The increase is expected to create a favorable environment for the growth of the global acute otitis media treatment market in the near future. In addition, according to a study published in Formulay Journal in 2014, AOM accounts for approximately US$314 in health care expenditures per child per year in the U.S., which is equivalent to an additional US$2.88 billion in health care expenditures. In addition, the strict guidelines and recommendations of various government and non-government agencies on the treatment of children’s AOM are expected to become a growth factor in the market. In 2013, the American Academy of Pediatrics (AAP) updated AOM treatment guidelines. Compared with the previous guidelines issued in 2004, the new guidelines add more criteria for diagnosing AOM. The guideline update is expected to contribute to better diagnosis and higher treatment rates, which may promote the growth of the global acute otitis media treatment market.
The global acute otitis media treatment market was valued at US$1.9439 billion in 2016 and is expected to grow at a CAGR of 5.1% during the forecast period (2017-2025).
The introduction of new products for the treatment of acute otitis media by major players is a factor that is expected to create a favorable environment for market growth in the near future. In 2016, Laboratories SALVAT S.A. and Arbor Pharmaceuticals, LLC launched OTOVEL. This solution is suitable for the treatment of acute otitis media in pediatric patients with a tympanostomy tube (AOMT). Additionally, Otonomy launched OTIPRIO (Ciprofloxacin Ear Suspension) in the U.S. in 2016 for the treatment of pediatric patients with acute bilateral otitis media.
In addition, major players in the production of drugs for the treatment of acute otitis media are working to increase their online business by launching a website to expand their customer base. In 2013, Alcon launched the DROPS101 web tool, a mobile website that provides educational resources on common ear and eye treatments. DROPS101 Web Tools provides product information related to the treatment of acute otitis media. In 2015, Aurobindo Pharma Ltd. was approved by the US FDA to launch its generic drug cefixime in the U.S. market. Cefixime is a third-generation cephalosporin suitable for the treatment of acute otitis media.
The price of generic drugs for the treatment of acute otitis media on the market is much lower than that of brand-name drugs, which is the main factor that is expected to hinder growth of the global acute otitis media treatment market in the near future.
Major companies contributing in the global acute otitis media treatment market are Bayer AG, Abbott Laboratories, Eli Lilly and Company, Sanofi S.A., Pfizer, Inc., Bristol Myers Squibb Company, Pediapharm Inc., GlaxoSmithKline plc., and Novartis AG..
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