Feminine Hygiene Market Size, Trends and Growth Outlook by Product Type (Sanitary Napkins/Pads, Tampons, Panty Liners, Others), Distribution Channel (Supermarket and Department Stores, Retail Pharmacies, Others) and Region (Americas, Europe, Asia-Pacific and the Middle East & Africa)
Feminine Hygiene Market Scope
Market Research Future (MRFR) expects the feminine hygiene market was valued USD 21.96 billion in 2018 and projected to register a CAGR of 7.2% during the analysis period.
Major Drivers and Challenges
The rise in literacy levels worldwide and the expansion of the middle-class population with higher importance given to education has raised the market position to a large extent. With the rising literacy rate, the health aspect among people, especially women, has soared as well. The growing knowledge about the side effects including infections during menstruation due to the use of substandard products in conjunction with escalating women’s literacy has raised the sales of feminine hygiene products.
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Furthermore, international organizations like UNESCO and UNICEF are actively working on educating young females across under-developed as well as developing nations, which has been favourable for the feminine hygiene market. UNICEF considers menstrual health as well as hygiene as the basic right of girls and women, and therefore, terms it as a major factor in Sustainable Development Goals (SDGs). The collective efforts and initiatives by these agencies and organizations to raise the literacy level among women across the world and the resultant increase in the demand for feminine hygiene products could have a stunning impact on the global market in subsequent years.
YouTube and Instagram are highly popular social media platforms that have a strong influence on people, educating women about different products and the importance of hygiene. Simply put, the increase in the awareness levels among women due to social media impact regarding the benefits and the availability of the latest products should benefit the global market in the years ahead.
Feminine Hygiene Market Key Players
Some of the important contenders in the feminine hygiene industry include
- Unicharm Corporation
- Kimberly-Clark Corporation
- Svenska Cellulosa Aktiebolaget SCA
- Edgewell Personal Care
- Procter and Gamble
- Ontex International
- Natracare LLC
- Kao Corporation
- Johnson & Johnson
- Lil-Lets Group Ltd
Feminine Hygiene Market Segmentation
To offer an exhaustive layout of the global feminine hygiene market, MRFR has considered a few major segments in the report, which are product type, as well as distribution channel.
Some of the key product types covered in the MRFR report include tampons, sanitary napkins/pads, menstrual cups, feminine hygiene wash, as well as panty liners. Sanitary napkins/pads witness the highest demand in the feminine hygiene market and are therefore, the top segment with the highest share. Their high usage among the female population across the world has favored the segment. Rising number of women are also opting for tampons, as a result of which the segment shall capture the fastest growth rate in the near future. The mounting sales of tampons could be due to the escalating awareness regarding their benefits and their heightened preference among athletes.
The major distribution channels listed in the MRFR study are retail pharmacies, supermarket and department stores, online retail stores, and more. Supermarkets and department stores form the leading segment in the feminine hygiene market, since these channels sell a variety of products that cater to every need and taste of the consumer.
Feminine Hygiene Market Regional Study
Asia Pacific has procured the top position in the global feminine hygiene market, with sale of a variety of feminine hygiene products booming in the region. Some favorable factors include rising number of working women and the surging preference for convenient products. China and India are the market leaders in the region, considering the mounting number of women opting for premium, high quality hygiene products. Moreover, the surge in awareness regarding feminine hygiene as a result of government and non-government organization-led initiatives could also foster the demand for these products. Leading brands in the region cater to every need and preference of the consumers in the region, effectively addressing any issue for high customer satisfaction. Firms are also introducing products aimed at millennial as well as Gen Z consumers, with significant hygiene grooming standards.
The European feminine hygiene market should burgeon at a healthy rate over the forecast period, in view of the consumers progressively opting for natural and organic feminine hygiene products. Vast presence of affluent companies in the region and the variety of products they offer also enhance the market share.
Leading brands in North America emphasize on designing smart solutions for better menstrual hygiene among women. For instance, many of them make use of biodegradable raw materials like bio-actives that are plant-derived to adhere to the stringent government environmental regulations. These efforts have managed to bolster the demand for feminine hygiene products in the region to a large extent.
Essity, a reputed hygiene and health firm, continues to bolster its product line to attain sustainability with the introduction of Libresse V-Cup, which is a reusable menstrual cup in Finland, Denmark, Sweden, and Norway. Libresse V-Cup complements the company’s assortment of feminine hygiene products for women with different lifestyles and preferences.
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Proof, a female wellness company, has launched its latest series of period proof, worry-free leakproof undies called Unders by Proof in the Target stores as well as online platform, namely Target.com. Unders by Proof is the first ever leakproof underwear to be sold in the FemCare aisle at the Target locations.
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