Oral Care Market Size (2020 to 2025)
The global oral care market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 3.1% and worth USD 62.4 billion in 2025.
Oral care devices are commonly used to improve oral hygiene and perform a few procedures to maintain oral hygiene. Consumer habits are evolving, and there is a massive market for these goods all over the world. The oral cavity serves as a gateway to the rest of the body, and public awareness of oral health has risen dramatically. Oral hygiene is thought to be an indicator of physical health. According to World Health Organisation estimates, over 530 million children have dental caries in their primary teeth. Procter & Gamble and Colgate-Palmolive, for example, have launched campaigns to raise oral health awareness.
Driving Factors:
One of the major contributors to market growth in the overall oral care market is oral hygiene awareness among children and adults. Colgate-Palmolive Company introduced Colgate Optic White Advanced LED Whitening Treatment, a breakthrough product that whitens teeth by six shades in just ten days. Similarly, Colgate Optic White Overnight Teeth Whitening Pen was unveiled in August 2020. These products provide customers with at-home convenience, resulting in increased demand, especially in the United States. All these factors are drivers for the oral care market. The demand for oral care items has increased as people become more conscious of the importance of preserving good oral hygiene and having fresh air, which is also one of the major factors driving up demand for oral care products. People are increasingly turning to cosmetic whitening cosmetics to improve their dental appearance. Furthermore, causes such as the rise in the number of small and medium private clinics, as well as periodontal diseases and other diseases, increasing knowledge about oral hygiene, government efforts to hold medical camps in developing countries to raise oral hygiene awareness, the technical advances and the introduction of new procedures and treatments, and private sector investments to improve healthcare infrastructure are predicted to expand the global oral care market growth.
Restraining Factors:
Oral care/oral hygiene is a fiercely competitive business, with a growing number of regional players. With the impact of competitive bidding on major industry players, the risk of oral care therapies, and adverse healthcare changes, supermarkets like Wal-Mart, Target, and Costco have a lot of bargaining power, supermarket competition could put pressure on manufacturing companies’ costs and margins, as well as lead to product recalls and a stricter regulatory environment are the factors that hamper the market growth. Mouthwash is expected to rise at a healthy rate over the projected era due to the strong demand for oral hygiene products. Mouthwash, whatever its benefits, has certain disadvantages. If swallowed, it can stain teeth and/or damage the oral mucosa and cause adverse reactions, especially in children. As a result, the above factors are likely to restrict its use, inhibiting the market’s expansion.
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Market Opportunities:
In recent years, there has been a significant change in the retailing of oral care goods worldwide. Traditional manufacturers, supermarkets, and hospitals are gradually losing ground to online retailers. Oral care products can be purchased via e-commerce websites for a variety of reasons, including the choice of multi-brand oral care products at discounted costs and ease of purchase and free shipping, growing public awareness of the importance of good oral hygiene and dental treatment, the rising prevalence of oral cancer as a result of poor oral hygiene has increased public awareness of its significance will create several growth opportunities for the companies operating in the market.
Market Challenges:
Retail stores are significant to major players in the oral care/oral hygiene industry because they direct consumers for producers. Large stores/supermarkets like Wal-Mart, Target, and Costco have a lot of negotiating power; the continued trend of chain restructuring could put cost and margin pressure on suppliers, COVID-19’s effect on global unemployment has resulted in lower disposable income. Furthermore, consumers’ powerful bargaining power could harm manufacturers’ business. These are the challenges have to face by the oral care market.
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This research report on the global oral care market has been segmented & sub-segmented based on the product, distribution channel, and region.
Oral care market – By Product:
- Toothpaste
- Toothbrushes & accessories
- Mouthwashes/Rinses
- Dental Accessories/Ancillaries
- Denture Products
- Dental Prosthesis Cleaning Solutions
Oral care market – By Distribution Channel:
- General convenience Stores
- Retail Pharmacies
- Online Distribution
- Dental Dispensaries
Oral care market – By Region:
- Asia Pacific
- Europe
- North America
- Latin America
- The Middle East and Africa
In 2020, Asia Pacific led the industry with a 40.7 percent share. During the forecast period, it is also expected to be the fastest-growing regional sector. This can be due to people in this area becoming more knowledgeable of dental hygiene and general oral health. Citizens in developing nations, such as the United States, opt for technologically developed oral care devices, such as electric toothbrushes and other modern dental care products, owing to their high disposable income. As a result, in 2020, the company will have a large sales share of the North American industry.
KEY MARKET PLAYERS:
Sunstar Suisse SA, Henkel AG & Co. KGaA, GlaxoSmithKline PLC, Unilever, Johnson & Johnson, Procter & Gamble, Colgate-Palmolive Company, and Church & Dwight Co. Inc. are some of the companies playing a dominating role in the global oral care market.
List of Tables & Figures of the report:
- Global Oral Care Market, By Region, From 2020 to 2025 (USD Million)
- Global Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Global Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- Global Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- Global Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- Global Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- Global Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- Global Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- Global Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Global General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- Global Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- Global Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- Global Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- North America Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- North America Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- North America Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- North America Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- North America Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- North America Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- North America Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- North America Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- North America General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- North America Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- North America Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- North America Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- The United States Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- The United States Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Canada Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Canada Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Europe Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Europe Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- Europe Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- Europe Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- Europe Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- Europe Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- Europe Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- Europe Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Europe General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- Europe Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- Europe Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- Europe Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- K. Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- K. Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Germany Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Germany Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- France Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- France Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Italy Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Italy Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Spain Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Spain Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- The Asia Pacific Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Asia Pacific Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Asia Pacific General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- Asia Pacific Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- Japan Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Japan Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- China Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- China Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- India Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- India Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Australia Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Australia Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- South Korea Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- South Korea Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Latin America Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Latin America Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Latin America General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- Latin America Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- Brazil Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Brazil Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Argentina Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Argentina Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Mexico Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Mexico Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Rest of Latin America Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Rest of Latin America Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- The Middle East and Africa Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- The Middle East and Africa Toothpaste Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Toothbrushes & accessories Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Mouthwashes/Rinses Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Dental Accessories/Ancillaries Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Denture Products Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Dental Prosthesis Cleaning Solutions Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- The Middle East and Africa General Convenience Stores Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Retail Pharmacies Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Online Distribution Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East and Africa Dental Dispensaries Market, By Region, From 2020 to 2025 (USD Million)
- The Middle East Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- The Middle East Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
- Africa Oral Care Market, By Product, From 2020 to 2025 (USD Million)
- Africa Oral Care Market, By Distribution Channel, From 2020 to 2025 (USD Million)
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