A survival kit is a pack of basic supplies and tools prepared in advance to help survive an emergency situation. The supplies that are usually included in the kit are – a first aid kit, knife, tools, flashlight, and others. These kits are packaged in buckets, backpacks, and duffle bags, depending on the scenario they are intended for. Application of these products has increased with change in lifestyle. It has been noted that sale of survival kits increased at an average annual growth of 4.1% between 2010 and 2018. The same is expected to be seen in the market during forecast period. Global survival kit market will register a CAGR of 5.2% between 2018 and 2023 owing to stringent safety compliance. Various companies are active in the segment, which makes it highly fragmented. Competition is expected to heighten with prices of the safety kits declining and players focusing on mass volume trade.
Some of the key survival kit companies profiled in the report are Johnson & Johnson, 3M Company, Certified Safety Manufacturing, Acme United, Honeywell Safety, Fieldtex Products, Tender Corporation, Cintas Corporation, Levitt-Safety, and Lifeline products. Among these, Honeywell accounted for the highest share in 2018.
Based on applications, the military segment held a significant share in the market in 2018, owing to an increase in the use of survival kits by the army. Survival kits are available in different varieties to suit the need of different military operations. For instance, survival kits used in dessert areas by the army include sunscreen and sun glasses, along with other medical equipment, tinder, and matches. Owing to these benefits, there is an increase in the demand for survival kits by the military segment.
Further, the use of survival kits during natural disasters is growing at the fastest pace. Natural disasters include earthquakes, tsunami, volcanic eruptions, landslides, and so on. The survival kit used during earthquakes is equipped with food, water, first aid kit, sanitary bags, and others.
Awareness programs conducted by private and government agencies to inform people about the use of survival kits during natural disasters is creating demand for the survival kit market in recent years.
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North America dominated the market in 2018 and is expected to show similar trends in the coming years. Increasing government initiatives taken towards the use of survival kits are driving the growth of the market in the region. ‘The Ready’ is a national public campaign run by the US government to educate people to prepare for and mitigate emergencies. This campaign informs people about different emergencies along with the appropriate methods for dealing with those situations. In addition to this, the government is also trying to encourage people for buying or building survival kits, which is driving the growth of the market in the region.
Europe is another major market for industry players. Government spends heavily on disaster relief campaign and emergency and first aid kits. It is mandatory to have safety kits installed in all major public transportation in Europe. Moreover, in addition to government procurement of safety kits, consumers also opt for these kits keeping in mind the safety protocols. Overall, the safety kit has been registering stable growth in the region.
Asia Pacific survival kit market is quite fragmented with over 10,000+ small scale companies engaged in manufacturing and supplying of such kits. These companies have production plant set up in China and Vietnam. Low cost production has helped the industry to flourish and tap major markets not only in Asia but also globally. Asia Pacific is poised to register 9.3% CAGR between 2018 and 2023, thus creating huge market prospects for industry players. China and India are major market in the region. Though Asia Pacific offers immense market opportunity, the region is known to be volatile, marked with changing regulatory regimes and intense competition with regional players.
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Table of Contents
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Market Dynamics
Chapter 4 Global Survival Kit Market, by Type
Chapter 5 Global Survival Kit Market, by Application
Chapter 6 Global Survival Kit Market, by Region
Chapter 7 Competitive Intelligence
Chapter 8 Company Profiles
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