Market Analysis
Global Healthcare CRM Market is expected to register a CAGR of 13.4% during the forecast period of 2019 to 2025. The Healthcare customer relationship management system is extensively designed for healthcare organizations to help them to recognize and provide personalized care for each patient. Healthcare CRM allows the interaction between patients and healthcare organizations and acts as catalysts to provide a better understanding of the process of understanding and communication, care & delivery. The healthcare CRM system is adopted successfully due to the rising count of healthcare centers, inclination towards an integrated medical sector, and supervised billing process & automated healthcare workflow.
The global healthcare CRM market was valued at USD 8,900.0 Million in 2018 and it is projected to register the highest market growth during the forecast period. Key factors owing to this market growth include the increasing necessity of reducing healthcare costs and benefiting the cost-efficiency of cloud technology. However, the major restraining factor is the limited adoption rate of healthcare CRM in developing countries during the review period.
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Major Players
The Key Players in the Global Healthcare CRM Market are Healthgrades Operating Company, Inc. (US) Infor (US), Salesforce.com, Inc. (the US), SAP (US), Keona Health (US), Microsoft (US), Oracle (US), Accenture (Ireland), SugarCRM (US), hc1 (US).
Market Segmentation
Global Healthcare CRM Market has been segmented based on Type, Component, Mode of Delivery, Application, and End User.
By type segregate, the market has been segregated into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment is expected to dominate the market and estimated for the largest market share of 56.4% in 2018. Based on the component type, the market has been classified into software and service. The software segment is evaluated to register the rapid growth at a CAGR of 13.8% during the forecast period because of the low-cost and high accessibility of software for healthcare settings. The global healthcare market by application has been categorized into a communication module, patient management, task management, and report module.
Based on the mode of delivery, the global healthcare CRM market is classified into cloud-based and on-premise. The cloud-based segment is expected to register the fastest growth at a CAGR of 13.7% during the forecast period. Key factors owing to this growth include the rising necessity of reducing healthcare costs and promoting the cost-efficiency of cloud technology. Based on the end-user segment, the market has been divided into healthcare providers and healthcare payers.
Regional Analysis
Geographically, the Global Healthcare CRM Market has been divided into the Americas, Europe, Asia-Pacific, and the Rest of the World.
The Americas are expected to lead the global healthcare CRM industry owing to the presence of a large pool of hospitals, established payers, and increasing acceptance of healthcare CRM in the region. Europe held the significant market contribution of owing to the rising focus of major players to expand in Europe healthcare funding on healthcare infrastructure and the existing well-established economies.
Asia-Pacific is expected to attain a rapid growth in the global market due to the increasing interest of investors for investing in the healthcare sector and the rising count of private hospitals. The healthcare CRM market in the Rest of the World is expected to register comparatively slow growth during the study period owing to emerging healthcare infrastructure and government support.
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Table of Content
1 EXECUTIVE SUMMARY
2 MARKET INTRODUCTION
3 RESEARCH METHODOLOGY
4 MARKET DYNAMICS
5 MARKET FACTOR ANALYSIS
6 GLOBAL HEALTHCARE CRM MARKET, BY TYPE
7 GLOBAL HEALTHCARE CRM MARKET, BY APPLICATION
8 GLOBAL HEALTHCARE CRM MARKET, BY COMPONENT
9 GLOBAL HEALTHCARE CRM MARKET, BY MODE OF DELIVERY
10 GLOBAL HEALTHCARE CRM MARKET, BY END USER
11 GLOBAL HEALTHCARE CRM MARKET, BY REGION
12 COMPETITIVE LANDSCAPE
13 COMPANY PROFILES
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