Polaris Market Research recently updated its existing market research study on The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise Apps, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By OS Platform (Android, iOS, Windows); By Device Type; By Regions; Segment Forecast, 2021 – 2028” the report covers an exhaustive list of market tables and figures, thus providing in-depth analytical data for segments across different regions.
The global fitness app market was valued at USD 3.28 billion in 2020 and is size to reach US$ 15.59 billion by 2028 to grow at a CAGR of 21.8% during the forecast period (2021-2028) according to a new study published by Polaris Market Research. The growth in fitness app is attributed to the rising awareness among the consumers pertaining to leading a healthy lifestyle owing to the outbreak of the COVID-19 pandemic, increasing smartphone penetration rate, and busy lifestyles causing people to look for connected healthcare. Moreover, positive investment scenario for start-ups, diversification among products and services by key players, innovative promotional strategies, and social media influence also created growth prospects for fitness apps.
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- The workout & exercise app segment accounted for the largest revenue share in 2020 owing to the increasing obesity among youth and adults. The segment held over 30% of the global share in 2020.
- Based on device type, the smartphone segment is projected to constitute over 60% of the market share by 2028. The increasing penetration of fitness apps with smartphones is primarily responsible for such a high revenue share.
- The North American region is dominating the global market for fitness app holding over one-third of the market share throughout the forecast period. Positive funding scenario and increasing awareness among consumers is favoring the market growth
- The players including Fitbit, HealthifyMe, and MyFitnessPal Inc. together held a significant market share in 2020 owing to their regional presence and several product offerings across the operating systems.
List of Key Players
- MyFitnessPal Inc.
- Dom and Tom
- Motorola Mobility LLC
- WillowTree, Inc.
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North America dominated the fitness app market and is expected to grow with the same trend over the forecast period. This growth attributed to growing awareness about healthy lifestyles and increasing adoption of fitness-related gadgets. Amid the COVID-19 pandemic, people struggled to visit gyms and other wellness facilities to perform physical activities. This factor contributed to a significant rise in the demand for a fitness app to track health status. In the Asia Pacific, increasing obese population and rise in disposable income are some of the major factors driving growth for the regional market. In addition to this, increasing investment by leading industry players for research and development of advanced fitness gadgets are other factors supporting the exponential growth of the market.
Table of Contents
Fitness App Market Insights
Fitness App Market Assessment by Type
- Workout & Exercise Apps
- Disease Management
- Lifestyle Management
- Nutrition & Diet
- Medication Adherence
Global Fitness App Market, by OS Platform
Global Fitness App Market, by Device Type
- Wearable Devices
Fitness App Market Assessment by Geography
· Expansion and Acquisition Analysis
List of Tables
Table 1 Global Fitness App Market, By Type, 2016 – 2028 (USD Million)
Table 2 Global Fitness App Market, By OS Platform, 2016 – 2028 (USD Million)
Table 3 Global Fitness App Market, By Device Type, 2016 – 2028 (USD Million)
List of Figures
Figure 1 Market Highlights (2020, Revenue)
Figure 2 Integrated Ecosystem
Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
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The report can be customized on the basis of regional analysis, segment analysis, industry outlook and competitive analysis. Some of the major focus points which are covered in the report include:
- Industry Trends, opportunity and challenges in the market
- Role of key players across the value chain
- End-User analysis to define the market strategy
- Competitive mapping
- Regional and country level breakdown
These insights are included in the report which would help you to have a realistic overview of the overall market including the competition, investment opportunities, restraints and challenges, regulatory factors which might affect the market growth. Moreover, the report would help to identify the regional market growth opportunities for different segments covered in the report.
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About Polaris Market Research
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavour to deliver value-added business solutions to our customers.
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