A beauty facial mask is a category of cosmetics that are usually formulated as creams, gels, serum, or sheets purposed to deliver improved skin appearance and quality. Beauty facial masks are marketed in varied packaging and compositions, and are mostly bought based on skin type or specific skin concerns. For instance, clay or mud masks are considered more suitable for the oily skin type, whereas cream-based masks are preferred for dry skin type.
Global Beauty Facial Mask Market – Competitive Landscape
Some of the key developments of the global beauty facial mask market are given below
- In August 2019, Neutrogena voluntarily recalled its popular Light Therapy Acne Mask, citing customer complaints of eye problems and “an abundance of caution”
- In July 2019, a new K-Beauty brand Aloisa Marie launched its signature skin care collection, in partnership with one of Korea’s most renowned skin care labs
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Global Beauty Facial Mask Market – Drivers and Restraints
Over the years, the convenience of access and low cost delivery has become an increasingly important aspect for beauty brands. Nearly majority of beauty/skincare consumers are referring to digital platforms throughout their shopping journey, owing to the weighted priority given to convenience over exclusivity. Digital platforms have embraced several convenience aspects such as intuitive website layouts and easy-to-navigate stores, and impromptu product recommendations, which in response have enabled simplified decision making. This ease of decision-making provided by digital platforms is having a substantial impact on the facial mask market.
Furthermore, technological advancements in the facial mask industry has enabled brands to gain a massive consumer base. The Introduction of technologies such as Artificial Intelligence (AI) and 3D printing has aided industry players to provide their customers with new experiences, which in response has significantly improved customer engagement, brand loyalty, and satisfaction.
On the other hand, online sales are creating a unique set of challenges for companies in the beauty facial mask market. It has been observed that many individuals are dissatisfied with the beauty facial masks and are posting negative online reviews that are tarnishing the credibility of beauty companies. Hence, companies are playing an active role to address negative reviews with prompt replies and round-the-clock delivery of products in case of discrepancies.
Global Beauty Facial Mask Market – Regional Segmentation
Presently, Asia Pacific dominates the global beauty facial mask market, owing to the presence of a massive consumer base for face care products. Demand for beauty facial masks in the region is primarily driven by the usage of masks in daily skincare routine treatment of the majority population.
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Furthermore, the Asia Pacific market is also forecast to gain substantial growth rate during the forecast period. China is the largest Asian market for beauty facial masks, followed by India and Japan. On the other hand, the North American market is majorly driven by the demand for masks offering anti-aging properties. The growing demand for luxury skincare products is also likely to fuel the beauty facial masks market in North America as well as Europe.
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