Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Products used in aromatherapy include, aromatic spritzers, bathing salts, body oils, clay masks, creams, or lotions for massage or topical application, diffusers, facial steamers, hot and cold compresses, and inhalers.
The global aromatherapy market is estimated to account for US$ 5,061.9 Mn in terms of value and is expected to reach US$ 8,798.7 Mn by the end of 2027.
Aromatherapy is a natural treatment based on plant extracts and other aroma compounds to promote health and well-being. It’s also called essential oil therapy, as essential oils are major components of aromatherapy as essential oils help to enhance the overall health of the body, mind, and spirit. It has numerous health benefits such as management of pain, improves sleep quality, reduces stress, depression, and anxiety, treats headaches and migraines, eases discomforts of labor, fights bacteria, virus or fungus, and boosts immunity. Some of the most commonly used essential oils of aromatherapy are eucalyptus, lavender, lemon, lemongrass, rosemary, geranium, chamomile, and tea tree oil.
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The aromatherapy market revenue is expected to witness significant growth, and this can be attributed to a wide range of applications. Moreover, aromatherapy along with essential oils are used to combat the side effects of chemotherapy such as nausea, vomiting, anxiety, and depression. For instance, a study published in the journal Oncology Nurse Advisor in May 2018, stated that patients who had undergone brachytherapy – a treatment that delivers a targeted dose of radiation to tumors inside the body – experienced a 60 percent reduction in pain and a 20 percent reduction in anxiety after receiving essential oil aromatherapy and 30 minutes of foot reflexology therapy prior to their treatment sessions.
Furthermore, it is also used in skincare and beauty products as herbal product, which contributes to aromatherapy market growth. For instance, according to studies published in National Center for Biotechnology Information (NCBI) in 2018, acne treatment cream with a combination of 20% propolis, 3% tea tree oil, and 10% Aloe Vera reduces acne efficiently in 15-30 days, owing to antibacterial and antifungal effects of tea tree oil.
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Improper use of essential oil can cause various side effects such as rashes, asthma attacks, headaches, allergic reactions, skin irritation, and nausea. Thus, this is expected to hamper the market growth. An experimental study was conducted at Taipei Medical University in 2012, where 100 healthy people were exposed to a room, which contained tiny droplets of essential oil of bergamot infused in the air for 2 hours. After 75 minutes, the condition of people began to deteriorate, the blood pressure, heart rate dropped and people started to feel sick.
According to the International Fragrance Association (IFRA) 2017 report, some oils should be completely avoided due to their toxicity. IFRA has banned many essential oils such as almond (bitter), aniseed, boldo, calamus, camphor, cassia, horseradish, mugwort, mustard, pennyroyal, rue, sassafras, savin, tansy, thuja, wintergreen, and wormwood till date.
North America is projected to hold the dominant position in the aromatherapy market over the forecast period, and this can be attributed to strong presence of major companies in the U.S., which include doTERRA International, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oils, Mountain Rose Herbs, Edens Garden, and Plant Therapy.
The Asia Pacific is anticipated to witness significant growth owing to increasing demand for use of essential oils in treating burns, scars, and related infections. According to the Asian Pacific Journal of Tropical Biomedicine 2015 reports, Eucalyptus and Lavender essential oils are widely used for soothing burns and helping prevent burns from becoming infected, owing to the anti-microbial and anti-inflammatory property of the oils. It is also used to treat other skin problems such as cuts, lice, and insect bites.
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The global aromatherapy market was valued at US$ 4,685.7 Mn in 2019 and is forecast to reach a value of US$ 8,798.7 Mn by 2027 at a CAGR of 8.2% between 2020 and 2027. Major factor driving the growth of global aromatherapy market during the forecast period include launch of new products, and increasing prevalence of cancer.
Consumables held dominant position in the global aromatherapy market in 2019, accounting for 85.7% share in terms of value, followed by Equipment, respectively.
Launch of rehabilitation programs for patients with acute brain injuries is expected to propel growth of the global aromatherapy market over the forecast period. For instance, in August 2019, Nexus Neurorecovery Center, U.S., launched Integrative Neurorehabilitation Program
Major players in the global aromatherapy market are focused on R&D activities to expand their product portfolio. For instance, in June 2020, doTERRA was accepted as a supporting member of the Research Institute for Fragrance Materials (RIFM).
Aromatherapy essential oils are regulated depending on their indications and usage. In the U.S., FDA determines a product’s intended use based on the claims made in the labeling, in the websites, and in advertising. It also determines how a product is marketed.
Global Aromatherapy Market: Competitive Landscape
Major players operating in the global aromatherapy market include, doTERRA, Young Living Essential Oils, Mountain Rose Herbs, Edens Garden, Frontier Natural Products Co-op. (Aura Cacia), Rocky Mountain Oils, Plant Therapy Essential Oils, YGYI, Inc., and MONQ, LLC.
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Global Aromatherapy Market: Key Developments
Major players in the global aromatherapy market are focused on launching new products to expand their product portfolio. For instance, in August 2018, YGYI, Inc. launched three new essential oil blends (Copaiba Plus, Big Smile, and Bounce Back) that deliver exclusive aromatherapy support to specific areas of wellness, at the 2018 Convention in San Diego, California, U.S.
- By Product
- Essential Oils
- Blended Oils
- Carrier Oils
- Essential Oils
- Equipment (Diffusers)
- Nebulizing Diffuser
- Ultrasonic Diffuser
- Evaporative Diffuser
- Heat Diffuser
- By Mode of Delivery
- Topical Application
- Diract Inhalation
- Aerial Diffusion
- By Application
- Pain Management
- Scar Management
- Skin & Hair Care
- Cold & Cough
- By Region
- North America
- Latin America
- Asia Pacific
- Middle East
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