As per researchers, human brains are wired in a manner to assume darkness as sign of sleep time. As a result, body starts releasing melatonin hormone. The hormone helps regulate sleep and wake cycle of a human being. Use of sleep mask helps in tricking the brain. Complete darkness followed after use of night mask allows brain to assume it as night. Hence, body starts releasing the hormone, which helps person to relax and sleep well.
This is a proven fact. Hence, doctors highly recommend use of sleep mask to patients suffering from various sleep disorders such as insomnia and sleep apnea. It is a safe alternative of sleeping pills.
Further, use of sleep mask has been widely adopted by travelers. The blackout masks helps travelers to sleep at a new place, while traveling at daytime. It ensures healthy sleep during long journeys. As per the report given by World Tourism Organization, every 1.4 million people are travelling across the world. This, in turn, has pushed the demand for sleep masks, also.
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The upcoming report on sleep mask market provides insights about key insights driving sleep mask market. It covers various segments, which are likely to contribute in the growth of sleep mask market in the forecast period (2019-2029). Further, the report provides regional and sub-regional analysis. The market report also focuses on competition in the market, and provides an idea about strategies undertaken by companies involved in the competition, to stay ahead from the competitors.
Sleep Mask Market: Notable developments
Considering the need for noise cancellation along with light shield, recently a mask company has launched sleep mask with integrated earphones. The sleep mask has an in-built bluetooth earphones. It allows the user to listen music, white noise, audiobooks, or whatever soothes the traveler.
Lately, Joseche sleep headphones and eye mask is launched in the market. It ensures sound sleep while travelling.
Some of the companies leading in the sleep mask market are
- Sleep Master
- Dream Essentials
- Alaska Bear
- Earth Therapeutics
- HappyLuxe
- Napiform Sonoma Lavender Co.
- LC Industries
- PrettyCare
- EcoTools
- Nidra Goods
- LumosTech Inc.
- Bedtime Bliss
Sleep Mask Market: Key Trends
In 2018, regular sleep mask dominated the market with in total 60% share to the global revenue. Owing to the perfect shield it provides to eyes from light, it became a preferred choice among the consumers. Also, it is convenient to carry over long distance.
Nowadays, gel masks, aromatherapy masks, and wrap around are gaining popularity. These masks manufactures to fulfil different needs of the users. For example, gel eye mask help reduce dark circles, puffiness, and headaches. In addition, it provides relief against migraines and sinuses. Further, wrap around masks are meant to provide complete blackout. These masks are highly recommended for side sleepers.
Aromatherapy masks has been gaining popularity in various parts of world. The rising popularity is attributed to the plant extract constituents in the mask. Some of them have lavender extracts, it helps in getting fast sleep and fight against insomnia.
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Sleep Mask Market: Regional Analysis
In the year 2018, North America was the leading regional segment in sleep mask market. The region alone accounted for 60% share of the global revenue. The growth was attributed to increasing incidence of sleep disorders such as restlessness leg syndrome, sleep apnea, and insomnia.
As per the report, more than 50 million of cases of sleep disorders have been reported in 2019 in the U.S. Further, 25 million adults in the U.S. are diagnosed with sleep apnea. As a result, sleep mask has gained significant customer traction in the regions. Moreover, rise in geriatric population is contributing to the sale of sleep mask in the region. Owing to above mentioned factors, the sleep market is anticipated to expand in the region.
The sleep mask market has intense competition due to presence of large number of small and regional players.
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