The global market for electric toothbrush has been expanding alongside developments in the field of dentistry and oral healthcare. Several dental organizations have seconded the ability of electric toothbrushes to facilitate better cleaning of the teeth, and this has been a key driver of demand within the global electric toothbrush market. Several types of electric toothbrushes including the ones powered by battery cells are available in the market, and are gradually gaining popularity across the globe. Furthermore, the ineffectiveness of regular toothbrushes in cleaning the obscure areas of the denture has also brought electric toothbrushes to the fore. It is anticipated that the demand within the global market for electric toothbrush would escalate alongside the increasing focus on oral health.
The rotational movement of electric toothbrush is the key selling point of this product, as it helps in brushing off the food particles that are accumulated in and around the gums. Furthermore, electric toothbrushes are hassle free because their motion is automated, and users are relieved of the to-and-fro motion of their hands. Special types of electric toothbrushes meant for teeth whitening, brushing sensitive teeth, and for massaging the gums are available in the market. This further enhances the growth prospects of the global electric toothbrush market. However, the high cost and low battery life of electric toothbrush is expected to hamper the growth of the global market.
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The demand for electric toothbrush has been the highest in North America due to the sophisticated nature of the dental industry of the region. Furthermore, the market for electric toothbrush is gathering momentum in Asia Pacific and Europe due to significant investments in dentistry across these regions.
Global Electric Toothbrush Market: Overview
Electric toothbrush is essentially a battery powered toothbrush that automatically brushes your teeth. On account of its rotational and side-by-side movement, it is way more capable in rooting out plaque and lessening gingivitis than an ordinary toothbrush operated manually. There are even specialized versions meant for sensitive teeth, for whitening of teeth, and for massaging of gums.
Quite a few companies operate in the global market for electric toothbrush. This makes the competitive landscape fragmented and tough. In order to thrive in such a market, players are seen banking upon advanced technologies to come up with better products. Such efforts by players is expected to further intensify competition in the near term.
Global Electric Toothbrush Market: Drivers and Restraints
Numerous factors are serving to stoke the market for electric toothbrush. Foremost among them are the rising awareness about such products on account of proactive advertising strategies of companies and increasing concern about oral hygiene. The rising disposable incomes of people and the surging spends on product development by companies is also having a positive impact on sales. However, owing to their slightly higher costs, their sales are yet to gather pace in cost conscious under developed nations. Another hurdle for the market is the high cost of replacing the bristles mounted on the head of the toothbrush every five six months as this serves to dampen sales.
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A noticeable trend is the emergence of smart electronic toothbrush with added features. Those, for example, come with features such as Bluetooth, camera, and Wi-fi, among others. They can connect with smartphones with the help of Bluetooth and Wi-fi to provide feedback on the condition of ones teeth and brushing habits. While such premium products are meant for high net worth consumers willing to splurge on cutting-edge day to day products, manufacturers are also coming up with a wide range of electric toothbrushes to suit budgets of all kinds.
Global Electric Toothbrush Market: Trends and Opportunities
Sales of electric toothbrushes are picking up through both online and offline platforms. The latter includes supermarkets and hypermarkets and convenience stores. As far as the product is concerned, the bristles can be broadly categorized into nanometer and soft. Similarly, the head movement is of two types – rotation or oscillation and sonic or side-by-side.
Global Electric Toothbrush Market: Regional Analysis
From a geographical perspective, key segments in the global market for electric toothbrush are North America, Asia Pacific, Latin America, Europe, and the Middle East and Africa. Currently North America accounts for a considerable share in the overall market owing to the increased spending capacity of the people in the region, particularly in the U.S. and Canada, and also because of the early adoption of latest technologies in the two nations. Besides, presence of key players, who are seen pouring money into product development, is also serving to catalyze growth in North America market. Europe is another major market and Asia Pacific is an upcoming one which most keen players are looking to tap into. This is because of the large consumer base in Asia Pacific, particularly in the large and populous economies of India and China that are developing fast.
Global Electric Toothbrush Market: Competitive Landscape
Some of the key players in the global market for electric toothbrush that have been profiled in the report are Church & Dwight, Koninklijke Philips, Colgate-Palmolive, Panasonic, Procter & Gamble, and OMRON. The report throws light on their product offerings, sales and revenues, and growth prospects in the upcoming years after a thorough primary and secondary research.
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