Report Ocean has launched new research study “Global Hand Sanitizer Market – Industry Dynamics, Market Size, and Opportunity Forecast to 2026”. The report offers revenue analysis of the hand sanitizer across all the regions and provides global production volume data of hand sanitizer in million metric tons (MMT). Impact of COVID-19 on the market has been analyzed and exclusively covered in the report study to allow readers to mitigate risks and strategically recourse the challenges posed. Pricing analysis and country wise adoption to provide clarity on consumer behavior and buying pattern is covered to drive insights in designing marketing pitch and expand market penetration. The report projects global hand sanitizer market to record a compounder growth rate of close to 6%, allowing net opportunity addition close to 2.5 US$ Bn over 2020-2026 period, with volume sales exceeding 1.5 MMT by 2026.
Global Hand Sanitizer Market: Overview
The report on Global Hand Sanitizer Market provides demand analysis of the pathogen and virus cleaning agent used for sanitizing hands, available in multiple form factors. Hand sanitizer has a fragmented global marketplace and is comprised of multiple tiered players. The market revenue has been calculated by considering various factors and import-export value of the product. Various factors amid COVID-19 are projected to increase the adoption of hand sanitizers amongst the individuals, for instance, increasing awareness of self-hygiene due to significant rise in COVID-19 cases. Many people are taking precautionary measures to avoid the adverse impact of coronavirus as the virus resides on the parts that are more exposed to the external environment. Moreover, entry of new players in the market to bridge spike in the demand supply gap of hand sanitizer is another major factor of the market growth. The global hand sanitizer market is estimated to see more than 60% of demand from Asia Pacific region, with regional revenue share rising by 3% over the forecast period.
The global hand sanitizer market is projected to show highest growth in Asia Pacific region with a share of more than 45% in the year 2019 and is estimated to dominate throughout the forecast period. Increasing population in countries such as India and China are the major driving factor for the significant growth of the market. Additionally, BeCleanse and SomCosmetic manufacturers based in China have expanded production of hand sanitizer products for retailers globally to use under their store brands, as shortages of hand sanitizers continue to occur during the COVID-19 pandemic. BeCleanse has earned (The United States Food and Drug Administration) FDA approval for orders of hand sanitizers. The trend resulted in positive impact on the hand sanitizer market. Additionally, availability of sanitizers in different ergonomic sizes, and attractive packing has been pursued as strategic advantage by manufacturers to attract the customers. The sanitizers are available in handy sizes (Stock keeping units – SKUs) which makes it easy to carry. Additionally, use of spray sanitizers is also seen to be increasing to ensure contactless use of the product at public places. With manufacturers now looking for innovative methods, such as touch less/ contact free packaging, herbal sanitizers, are some of the steps expected to augment the market growth.
Hand Sanitizer Market Taxonomy
The Global Hand Sanitizer Market is segmented into following types as per the sales are revenue channel opted by the various distribution channels.
- Gel Sanitizers
- Liquid Sanitizers
- Spray Sanitizers
By SKU *** (Customization Available)
- <50 ml
- 51-100 ml
- 101-500 ml
- >501 ml
By Distribution Channel
- Retail Stores
- Online Stores
- Pharma/Medical stores
- Hospitals & Clinics
- Others (Government/utilities, Educational institutes) (4 more segments are included; request Sample for details)
- Alcohol Type
- Non-Alcohol Type
- North America
- South Africa
The non-alcohol-based type of the hand sanitizer held major share, more than 50%, in 2019. Whereas, alcohol-based hand sanitizer is estimated to have highest growth rate as compared to other sub-segments. The alcohol-based hand sanitizer type is estimated to surpass non-alcohol as largest segment by end of forecast period. The drastic shift of consumers in adoption of alcohol-based sanitizers is owing to the guidelines shared by the WHO recommending the use of an alcohol-based hand rub for 20-30 seconds using appropriate technique when hands are not visibly dirty. In line with these guidelines, various governments around the world have promoted the use of ethyl alcohol or isopropyl alcohol-based hand rubs for hand hygiene.
Global Hand Sanitizer Market: Competition Panorama
The global hand sanitizer market is observed to have an oligopoly nature of the market and is projected to shift towards monopolistic as of 2019. However due to the hit of pandemic the market has now become very fragmented with entry of new players and local brands across several regions such as South America & Asia Pacific. Many consumer goods leaders are operating in the global hand sanitizer market. As per Report Ocean analysis, it is found that market players have adopted strategies such as product innovation, client retention, and acquisition for increasing their market share within the market.
Following is the list of major manufacturers operating in the hand sanitizers market across the globe:
- Chattem, Inc.
- Clorox Company
- Cossmic Products
- GOJO Industries, Inc.
- Guangzhou Beaver Cosmetic Co., Ltd.
- Henkel AG and Company
- Hokwang Industries Co., Ltd.
- Kutol Products Company
- Reckitt Benckiser Group plc
- Seatex Ltd.
- Unisource Shanghai Co., Ltd.
- Vi-Jon Laboratories, Inc.
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