Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
The global halitosis treatment market was valued at US$ 7.2 billion in 2017 and is expected to observe CAGR of 10.5% over the forecast period (2018-2026).
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Halitosis, also known as bad breath, refers to the condition of persistent, unpleasant odor in exhaled breath. This condition occurs due to inadequate oral hygiene, while various respiratory system problems, hepatic disease, gastrointestinal disease, hematological or endocrine system disorders, and metabolic conditions could also lead to halitosis. According to the National Center for Biotechnology Information (NCBI), halitosis affected about half of the U.S. population, as well as a majority of the population of France.
There are certain endodontic, surgical, and pathologic factors that contribute to halitosis, such as exposed tooth pulps, non-vital tooth with fistula draining into the mouth, oral cavity pathologies, oral cancer, ulcerations, extractions/healing wounds, or prosthetics. The aforementioned factors generally lead to food or plaque retention, decay of amino acids, raising bacterial amount, tissue breakdown, and decreasing of saliva flow, which eventually result in the release of volatile compounds, thereby causing halitosis. However, treatments for bad breath can vary depending upon the cause. For example, halitosis caused due to gum diseases can be treated through tooth cleaning procedures.
The key manufacturers in this market are actively focused on the development and approval of new products, along with strategic collaborations with other industry players to gain a competitive edge in the global market. For instance, in 2017, Listerine launched a new Green Tea variant that combines essential oils and green tea extracts with fluoride.
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Key Market Takeaways:
- Increasing consumption of tobacco, alcohol and sugary foods, and the surging prevalence of various gastrointestinal diseases and ENT infections, which potentially lead to halitosis, are pivotal factors responsible for the global market expansion.
- Among regions, the Asia Pacific is expected witness growth at highest rate during the forecast period, owing to increasing awareness among population about oral hygiene.
- The major players operating in the global halitosis treatment market include Abbott Laboratories, AstraZeneca Plc., Colgate-Palmolive Company, Dr. Harold Katz, Listerine, and Rowpar Pharmaceuticals.
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