The global digital pregnancy test kits market was assessed at US$ 166.4 million in 2016 and is projected to exhibit a decent CAGR of 3.8% over the forecast period (2017-2025).
Increasing awareness about self-testing for pregnancy, convenient use, and detailed information about duration of positive pregnancy status provided by digital pregnancy tests is expected to boost growth of the digital pregnancy test kits market over the forecast period. However, manufacturers need to focus on reliability and accuracy of results provided by these devices for long-term sustainability.
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The key market players participating in the global digital pregnancy test kits market have been concentrating on upgrading the pregnancy test kits and developing new, innovative tests, such as digital pregnancy test kits. These digital pregnancy test kits are integrated with Bluetooth connectivity feature to a smartphone application, and the application alerts the user when the test stick detects the sample.
Reportedly, Church & Dwight introduced the first Response Pregnancy Pro test in 2016, which was the first test integrated with Bluetooth connectivity. Procter & Gamble Co., and Alere, Inc. ventured to create Swiss Precision Diagnostics GmbH in 2007. Abbott Laboratories acquired Alere in October 2017. However, the digital pregnancy test kits market experienced a setback in Australia, in March 2017. Around 50% of the home pregnancy test kits available across Australia were recalled by Therapeutic Good Administration (TGA), owing to the negative results from these devices.
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Continuous advertising augments consumer awareness about products, such as Clearblue and First Response, which in turn, offer the global market several growth opportunities. For instance, Swiss Precision Diagnostics (SPD) GmbH experienced a drop of US$ 12.5 share points in 2013, from US$ 16 share points in 2012. However, SPD experienced significant increase in market share from
August 2013 due to SPD’s extensive advertisement activities. However, incorrect advertising claims can mislead consumers, which may lead to distrust in the brand, thus restraining market growth.
Two leading manufacturers, Church & Dwight Co., Inc. and Swiss Precision Diagnostics (SPD) GmbH, were involved in a litigation in 2015, concerning the latter’s false advertisement aired in 2013 and deceptive contents on packaging of its Clearblue Weeks Estimator Home Pregnancy Test. Deceptive claims led SPD to gain significant increase in market share during 2013-2015. Consumers were misled regarding the knowledge of duration of their pregnancy provided by the product’s week indicator. Thus, due to such instances, it is proven that extensive advertisement and campaigning activities with no false claims, provides manufacturers with ample opportunities for the global market expansion.
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Key Takeaways:
- Digital pregnancy test kits provide an accuracy rate of 97% to 99% and do not require second opinion to confirm pregnancy status, in turn, favoring growth of the digital pregnancy test kits market
- North America is expected to witness significant growth, owing to presence of leading manufacturers and innovative advertisements and marketing employed by them, to spread awareness about self-testing for pregnancy
- The key companies operating in the global digital pregnancy test kits market include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.
- Companies such as Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc. have majorly contributed to the global market development.
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