Optical brighteners are compounds that have the capacity to absorb light and re-emit it, thereby, looking brighter and more attractive. For this purpose, these brighteners are used in a variety of applications where the product demands a brighter look. These brighteners are also called fluorescent brightening or fluorescent whitening agents. These are modern approaches to make a product look whiter and are considered a replacement for the traditional ‘bluing’ process. These agents are regulated by the Environmental Protection Agency (EPA) and the Food and Drug Administration (FDA) worldwide.
The most common areas of application of these brighteners are the textile industry, food processing industry, cosmetic industry, laundry industry, and the paper industry. These optical brighteners are added to paper to make the sheet look whiter and brighter. These are added to food products to make them bright and attractive for eating. Detergents that come with these brighteners make clothes whiter after washing. These are all processes that demand these brightening agents and hence increase their demand in the market.
This global optical brighteners market is valued at USD 1.7 billion in 2016 and this number is set to increase to USD 2.1 billion in the year 2022. This will be a 4.3% CAGR increase. Also, this report mentions that the demand for these brighteners in the year 2016 was 18,605 tons and this is estimated to increase to about 23,219 tons by the year 2022. The report further goes on to identify key factors that both influence and negatively impact the market’s growth in the forecasted periods of 2016 to 2022.
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There are a total of 400 types of optical brighteners that are available in the market at present based on their color index. The common types that most of the textile, detergent and paper manufacturers use are di-sulfonated stilbenebiphenyl derivative and di- and tetra-sulfonated triazole-stilbenes. Out of these, the stilbenes form optically indolent cis-stilbenes and hence disappear on over exposure to UV rays. The main areas of application of these brighteners are also listed clearly in the report. The demand that textile industries, paper industries, and cosmetic industries have are explained and their potential revenue generation is identified too.
The countries in the Asia-Pacific region will be the largest players in the global optical brighteners market. Industrialization, over-all economic growth, and the availability of disposable income in these countries are the reasons for the growth of this market. However, countries in North America and Europe will not do as well as expected. They will show a non-linear trend and their demand for these brighteners will reach a saturation mode in the coming years. This report also talks about key players in each of these markets and their growth plans and developmental strategies.
In July 2019, BASF India Limited announced its plans to sell its Optical Brightening Agents (OBA) business to Archroma India Private Limited. This OBA business mainly supplied to the powder detergent and paper industries.
Mentioned Key Players :
Oba Include 3v Sigma
Huntsman Intl. Llc
Basf Se, Archroma
Eastman Chemical Co.
Blankophor Gmbh, Akzo Nobel N.V.
Akzo Nobel N.V.
Blankophor Gmbh & Co. Kg
Daikaffil Chemicals India Ltd.
Deepak Nitrite Ltd.
Eastman Chemical Co.
Eskay Dyestuffs & Organic Chemicals Pvt. Ltd.
Huntsman International Llc
Khyati Chemicals Private Ltd
Kolor Jet Chemical Pvt. Ltd.
Meghmani Dyes And Intermediates Ltd.
Rpm International Inc.
Shaanxi Research Design Institute Of Petroleum And Chemical Industry
Zhejiang Hongda Chemicals Co. Ltd.
Zhejiang Transfar Whyyon Chemical Co.
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