Hand hygiene is an important aspect of personal hygiene and health. It is one of the segments of the personal care market that includes products used by individuals for promoting personal hygiene and grooming. Due to an increase in the number of hygiene-related campaigns by governments of nations and several organisations, there is an increased awareness about how personal hygiene is essential for cleanliness, good health and to prevent contagious diseases.
The growing number of initiatives that are being undertaken are said to create a demand for hand hygiene products and boost the global markets. Countries in North America are estimated to be the largest consumers of hand hygiene products due to an increased prevalence of infectious diseases whereas, the markets in Asia and Africa are potential for growth in the coming years.
Key Players :- 3M, Procter & Gamble, EcoHydra, BODE Chemie, Cleenol Group, Deb Group, KLENZAN,, Kutol, Medline Industries, Reckitt Benckiser, Vectair Systems, Whiteley Corporation
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The global hand hygiene market has been segmented based on type, application, and sales channel.
On the basis of product type, the market can be segmented into:
- Commercial Sector
- Industrial Sector
- Residential Sector
Based on the application of hand hygiene products, the market can be segmented into:
The market for sanitisers is further segmented based on the type of sanitiser into: gel, liquid, foam and sanitiser wipes.
Based on end-user, the hand sanitizer market can be further segmented into:
The restaurants, hospitality sector and commercial setups are setting the road to a growth in the hand sanitizer and thereby the hand hygiene sector.
Based on the sales channel, the global hand hygiene market can be classified into:
- Drug/Chemist Stores
- Online Portals
- Grocery Stores
Of these, the hypermarkets, drug and grocery make up for a significant market share due to the easy availability to the consumers.
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The global hand hygiene market can be regionally segmented into Asia, North America, Europe and Rest of the World(ROW). North America is currently dominating the market and will continue to do so in the future as well due to a strong emphasis on creating awareness about hand hygiene, adherence to standardised guidelines and focussed training of healthcare professionals.
Countries in Asia, Africa and Latin America have immense potential for the growth of the hand hygiene market due to the increased efforts by the governments of the countries and the organisations like the WHO and UNICEF who are running hand hygiene campaigns in countries like India and China.
As awareness increases with global initiatives that emphasise on clean hands to prevent diseases, the demand for products increases and also changes. For example, the demand for liquid handwashes and sanitizers increased over soaps in recent times. IoT sensors and other technology are being integrated to monitor hand hygiene performance without bias. The data collected from this is being used to identify high-risk individuals, patients and audit hospital rooms on a granular level.
Many electronic hand hygiene technologies integrate with EMR systems for more targeted interventions for high-risk patients.
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