Menstrual Cup Market is anticipated to touch USD 1514.01 million at a 3.50% CAGR between 2018-2023, states the latest Market Research Future (MRFR) report.
Menstrual Cup Definition:
Menstrual cups are reusable, bell-shaped cups generally made of medical-grade silicone, which is used at the time of a woman’s period as a substitute to tampons and pads. These cups are suitable for females of all ages, from teenagers to older women. Some of the Menstrual cup benefits of using menstrual cups include less-landfill waste, lower cost, less embarrassing odor, beneficial bacteria, and vaginal pH stay in place, fewer visits to pharmacies, easy to use, and more time between changes.
Various factors are propelling the menstrual cup market growth. Some of these factors, according to the Market Research Future report, include the increase in the women populace, growing demand due to high costs of tampons and sanitary pads, burgeoning need for eco-friendly feminine hygiene products, no adverse effects, and prevention of menstrual fluid leakage. Additional factors pushing market growth include increasing awareness regarding the accessibility of feminine hygiene products, availability of different sizes and cups, and benefits over tampons and pads such as safeness, effectiveness, cleanliness, convenience, practicality, affordability, and comfort.
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On the flip side, restricted level of acceptance, cultural resistance, price of menstrual cups, and availability of alternatives are factors that may impede the menstrual cup market growth over the forecast period.
Prominent players profiled in the menstrual cup market report include
- Diva International Inc.,
- FemCap, Inc.,
- The Keeper, Inc.,
- Irisana S.A.,
- Ruby Life Ltd.,
- Me Luna
Key players have adopted different strategies to stay ahead in the competition, such as turning to digital marketing and online channels. Besides they have used many other strategies such as mergers and acquisitions, product launches and innovations, research and development activities, partnerships/joint agreements, and more to create a niche in the market.
October 2019: Lunette Menstrual Cup has recently been launched, which is a vegan product created from medical-grade toxin-free silicone, which comes in a completely recyclable package.
The MRFR report offers a wide segmental analysis of the menstrual cup market on the basis of type, product, and distribution channel.
Based on the product, the menstrual cup market is segmented into disposable and reusable. Of these, the reusable cups segment will lead the market over the forecast period on account of its reusability cycle that ranges from 1-5 years resting on the brand.
Based on type, the menstrual cup market is segmented into round, flat, pointy, and hollow. Of these, the round segment will dominate the market over the forecast period on account of the design flexibility of these products.
Based on the distribution channel, the menstrual cup market is segmented into retail outlets, online stores, and others. Of these, the online stores’ segment will have the maximum share in the market over the forecast period on account of consumers changing buying patterns and penetration of e-commerce stores.
By region, the Menstrual Cup Market Size, latest trends and growth opportunities across the Asia Pacific, North America, the Middle East and Africa, and Europe. Of these, North America will dominate the market over the forecast period owing to the increasing need for eco-friendly feminine hygiene products and an increase in women population.
The menstrual cup market in the APAC region is predicted to grow at the fastest pace over the forecast period on account of an increase in campaigns that are launched for promoting awareness about the perks of using such cups coupled with the increasing working women population in the region.
The menstrual cup market in Europe is predicted to have a healthy growth over the forecast period owing to increasing healthcare expenditure, increasing population of women, and the presence of leading industry participants.
The menstrual cup market in the MEA is predicted to have a stable growth over the forecast period.
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