Global Feminine Hygiene Market is growing rapidly over the past few years. Factors such as the rising awareness towards the benefits of feminine hygiene products and the improving economic conditions globally drive the growth of the market. Besides, easy accessibility of the cost-competitive feminine hygiene products and growing awareness of female health and hygiene boosts the growth of the market. The market is estimated to witness significant growth over the assessment period.
According to a renowned research firm – Market Research Future (MRFR), the global feminine hygiene market had created a valuation of over USD 21.96 BN in 2018, which would further appreciate at a CAGR of 7.2% throughout the forecast period (2019 – 2024). In addition to the increasing female population, other factors contributing to the market growth include the growing prevalence of chronic diseases & disorders related to women’s reproductive organs.
Simultaneously, growing numbers of working women populations, especially in developing countries coupled with the increasing awareness of the advantages of women’s care, propel market growth. Furthermore, the rising demand for feminine care products such as tampons and panty liners in developing countries would fuel the growth of the market.
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On the other hand, rising side effects associated with some of the feminine hygiene products and allergy cases among women are anticipated to impede the growth of the market. Nevertheless, technological advancements transpired in the manufacturing technics would support the market growth, bettering these products to the core.
Key Players – Feminine Hygiene Market
The feminine hygiene market appears to be fiercely competitive due to the presence of several well-established players. These players incorporate acquisition, strategic partnership, & technology launch. Based on product differentiation, portfolio, and pricing, these players compete against each other. The competitive strength of these players is dependent on product precision, product pricing, versatility, and product reliability.
Players leading the global feminine hygiene market include
- Edgewell Personal Care,
- Procter and Gamble,
- Unicharm Corporation,
- Lil-Lets Group Ltd,
- Kimberly-Clark Corporation,
- Svenska Cellulosa Aktiebolaget SCA,
- Ontex International,
- Johnson & Johnson,
- Natracare LLC,
- Kao Corporation
October 05, 2019 – The German government announced its plans to reduce the sales tax on feminine hygiene products from 19% to 7% starting in 2020. The decision was based on the campaigns that many women took part in requesting the reduction. The tax reduction would be introduced as part of annual tax amendments for 2020 and go into effect as of January 1, 2020.
The move is a part of growing international resistance to the higher tax rate on feminine hygiene products. Under German tax law, the lower rate of 7% is intended for products necessary for everyday life, while the higher rate of 19% applies to luxury goods. However, in practice, it is not always clear why a specific tax rate is applied. Some German states, like Thuringia and Bremen, have already reduced the tax or eliminated it completely.
Segments – Feminine Hygiene Market
The report is segmented into three dynamics to widen the scope of understanding,
By Product Type: Sanitary Napkins/Pads, Tampons, Panty Liners, Menstrual Cups, Feminine Hygiene Wash, and others.
By Distribution Channel: Supermarket & Department Stores, Retail Pharmacies, Online Retail Stores, and others.
By Regions: Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).
Regional Analysis – Feminine Hygiene Market
The Asia Pacific region dominates the global feminine hygiene market with the largest market share. Increasing per-capita disposable income in the middle-income populations has led to rising the purchasing power of women for quality hygiene products. Rapidly developing countries, China and India are driving the APAC feminine hygiene market, majorly.
Besides, the rising awareness among consumers across the region towards the benefits of feminine hygiene products fosters regional market growth. Moreover, several initiatives taken by the government and the non-government organization in this region are expected to propel the market, increasing the awareness about feminine hygiene products.
North America stands second in the global feminine hygiene market. The market growth attributes to the well-spread awareness among consumers about feminine hygiene and high disposable income. Besides, the presence of major players in the region alongside the high penetration of feminine hygiene products such as tampons, sanitary pads, panty liners, and internal cleansers drives the growth of the regional market. Also, increasing demand for organic and biodegradable products among the increasing working women impacts the regional market growth, positively.
The feminine hygiene market in Europe is expected to grow with a significant CAGR creating a considerable revenue pocket globally. Factors such as the wide access to feminine hygiene products and increasing spending on menstrual products due to the rapid urbanization and improving economic conditions in the region drive market growth. The European feminine hygiene market is expected to grow at a considerable CAGR over the forecast period.
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