Pregnancy Test Kits Market Overview:
Pregnancy Test Kits are expected to provide distinct results about whether a woman is pregnant or not. The kit comes with a standard pregnancy stick test and a small container or dropper depending on the brand. The test detects tries to find the presence of Human Chorionic Gonadotrophin (HCG), which is commonly known as the pregnancy hormone. Pregnancy test kits market share is expected to witness significant growth due to rising awareness among women, better government initiatives to assist women regarding pregnancy, initiatives taken by manufacturers to expand their market, new entrants in the market, curb in price of the products, and enhanced technology.
The global pregnancy kits test market can see growing at a rapid speed with substantial CAGR during the forecast period (2017-2023). Market Research Future (MRFR) in their recent report claims that the possibility for attaining high valuation by the end of 2023 is quite high for the market.
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Pregnancy Test Kits Market Competitors:
Several companies are getting involved in the global pregnancy test kits market due to the high chance for profit. These companies are trying to cement their market position and ensure strong, holistic growth for the global pregnancy test kits market. MRFR enlisted several companies in for a better analysis of the market and profiled them for an understanding of trends that can be of great importance. These companies are Alere Inc. (US), Prestige Brands Holdings, Inc, (US), Quidel Corporation (US), Procter & Gamble Co., (Germany), Piramal Enterprises (India), Cardinal Health (US), and Confirm Biosciences (US).
Segmentation:
The global pregnancy test kits market, as recorded in the MRFR report, can be segmented on the basis of test, product and end users. Such a detailed report on the market includes probabilities that can be used later to increase the profit margin and effectively implement strategies.
Based on the type of test, the pregnancy test kits market can be segmented into
- Blood test for HCG
- Urine test for HCG
- others
The urine test for HCG can gain substantial revenue for the global market as it is gaining traction due to growing popularity among women.
Based on the product, the pregnancy test kits market comprises
- Digital devices
- Line indicators
The line indicators segment can further be segmented into strips, cassettes & mid-stream devices and others. Strips segment is easily percolating owing to its easy operational technique.
Based on the end-users, the pregnancy test kits market consists hospitals, clinics, households and others. It has substantial traction from the household segment as women prefer to check it first in their homes.
Pregnancy Test Kits Market Regional Analysis:
North America, Europe, Asia Pacific (APAC), South America, and the Middle East & Africa (MEA) have been included in the region-specific analysis of the global pregnancy test kits market. The report provides a closer glimpse of various growth pockets that can trigger substantial change in the coming days.
North America has the maximum pregnancy test kits market share and is expected to retain its dominance during the forecast period as well. The region has several countries with high awareness among their women that triggers the intake of such products to learn about their pregnancy before going to for a check-up. The region is also experiencing high growth in competition due to hike in investment for various research and development sectors. This competition leads to better product innovation and competition that would curb the price of the end product considerably.
The APAC market is getting boosted by the massive population that can be tapped for a hike in the profit. That is why various market players are showing keen interest in educating women in the region and expand their business by making them their prospective buyers. Increasing government initiatives to make people aware of benefits are also expected to help the regional pregnancy test kits market growth.
The MEA market is expecting a steady growth. This is due to the lack in awareness among people in the region, particularly in the African sector, where several countries are showing poor economic growth.
Pregnancy Test Kits Market Drivers and Impact:
- Rising Demand from Key Regions
- Growing Demand from Key Applications and Potential Industries
- Intensity of Rivalry
- Pregnancy Test Kits Market Challenges and Impact
- Pregnancy Test Kits Market Trends and Key Opportunities
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