“Rise in awareness of the availability of feminine hygiene products along with the availability of cups and sizes, and benefits of cups over pads and tampons drive the growth of menstrual cup market. Based on the region, North America dominated the market by contributing nearly half of the total share in the market in 2018.”
The global menstrual cup market garnered $1.21 billion in 2018 and is expected to reach $1.89 billion by 2026, registering a CAGR of 5.7% from 2019 to 2026.
Availability of different cups and sizes and rise in awareness about the available options in feminine hygiene products drive the growth of the menstrual cup market. Furthermore, the benefits of cups over pads and tampons fuel market growth. Whereas, concerns related to cost of menstrual cups, availability of substitutes, and less acceptance of sanitary protection hinder the growth in the market. However, growth in emerging economies creates new opportunities in the market.
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Based on product, the reusable segment held the highest market share in 2018, accounting for more than two-thirds of the total share. Also, this segment is projected to dominate throughout the forecast period. This is due to the reusability cycle of these cups for years depending on the brand. Moreover, this segment would experience the highest growth rate, with a CAGR of 5.9% from 2018 to 2026.
Based on material, the medical grade silicones segment accounted for nearly three-fourth of the total share in 2018, owing to the increasing demand for safe, durable and non-allergic feminine products. On the other hand, the thermoplastic elastomer segment is expected to grow at the highest CAGR of 6.7% during the forecast period. This is due to recycling ability and cost-effective tooling.
Asia-Pacific is expected to grow at the highest rate, with a CAGR of 6.8% from 2019 to 2026, owing to increase in campaigns that are launched to spread awareness regarding the advantages of using menstrual cups and the rise in the rate of working women population. Whereas, North America contributed to nearly half of the total share in terms of revenue in 2018 and is projected to lead throughout the forecast period. This is due to an increase in the rate of women population and surge in requirement of feminine hygiene products.
Key market players analyzed in the research include
- Jaguara
- s.r.o
- Vcup
- Mooncup Ltd.
- Lunette
- The Keeper Inc.
- Yuuki Company s.r.o.
- Fleurcup
- FEMCAP
- Lingroup Co.
- MeLuna USA
- Diva International Inc. Ltd.
Key Benefits for Menstrual Cup Market:
- This report provides a detailed quantitative analysis of the current market trends and future estimations from 2019 to 2026, which assists to identify the prevailing market opportunities.
- An in-depth analysis of various regions is anticipated to provide a detailed understanding of the current trends to enable stakeholders to formulate region-specific plans.
- A comprehensive analysis of the factors that drive and restrain the growth of the global menstrual cup market is provided.
- An extensive analysis of menstrual cup trends provides insights that are expected to allow companies to strategically plan their business moves.
Scope of the Report
| Report Attribute | Details |
| Market size available for years | 2019-2026 |
| Base year considered | 2020 |
| Forecast period | 2020-2026 |
| Forecast units | Value (USD) |
| Segments covered | Product Type, Material and Distribution Channel |
| Geographies covered | North America, Europe, Asia-Pacific, LAMEA |
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