Dietary Supplements Marketing has focused on promoting a specific specialty ingredient targeted at specific consumer health needs such as omega 3 for heart health, lutein for eye care and others. Personalized nutrition offers manufacturers, the chance to develop a relationship with consumers rather than a single transactional approach. Massive advancements in the dietary supplements preparation in the field of personalized nutrition along with the possibility of the superior drug formulation will uplift the U. S. dietary supplements in the age of personalized nutrition market. The economies of scale and scope resulting out of greater demand for dietary supplements is expected to significantly reduce the final price of the products thus benefiting the final consumers. Thus, increasing the prevalence of cancer and metabolic diseases will result in arise in the volume of the dietary supplements market.
Growing burden of cardiovascular diseases is the major factor contributing to the growth of the market and is likely to increase in the coming years due to growing patient and geriatric populations. Increasing prevalence of lifestyle diseases will boost the market growth during the forecast period. Diabetes & obesity are the major causes of cardiovascular diseases. Increasing number of patients suffering from these diseases lead to increase in the prevalence of cardiovascular diseases and other health-related issues, ultimately increase the demand for the dietary supplements will fuel the growth of the market. According to Centers for Disease Control and Prevention (CDC), in 2017 about 30.3 million people had diabetes out of which 23.1 million people were diagnosed with diabetes while 7.2 million people remained undiagnosed in the U.S.
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Taste the market data and market information presented through more than 20 market data tables and figures spread over 76 pages of the project report. Avail the in-depth table of content TOC & market synopsis on “dietary supplements market research report–U.S. forecast till 2027.”
Major Key Players
Some of the key players in this market are
- Archer Daniels Midland,
- GlaxoSmithKline plc.,
- Pfizer Inc.,
- Balchem Corporation,
- Natures Product Inc. and
- Bactolac Pharmaceutical Inc.
- Abbott Laboratories,
- Herbalife International,
- Bayer AG,
- Nestlé Health Science,
- Danone Nutricia,
- Carlyle Group,
- Amway (Nutrilite)
The U.S. dietary supplements in the age of personalized nutrition market is segmented into four major regions including South, Northeast, Midwest, and West.
The U. S. dietary supplements in the age of personalized nutrition market is segmented by product category, application, gender, dosage form and end-user. On the basis the product category, it is segmented into vitamins, herbs & botanicals, sports supplements, meal supplements, minerals and other. By the application, it is segmented into lifestyle diseases, inherited diseases, genetic predispositions and others. By the gender, it is segmented into female and male. Female and male is further segmented into various age groups, namely, 55 + age group, 35-54 age group, 19-34 age group, and 0-18 age group. By the dosage form, it is segmented into tablets, capsules, powder, liquids, soft gels and others. By the end-users, it is segmented into hospitals & clinics, home care, and others.
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The U. S. Dietary Supplements Market in the age of personalized nutrition market has been identified as one of the fastest growing industries, owing to the growing demand for health and wellness products, increasing awareness and incidence of lifestyle-related diseases, ageing population, increasing urbanization, rising income and GDP, and consumerism. The ageing baby boomer population is expected to be the drivers of the dietary supplements product due to their large numbers and spending power which is expected to shift spending in healthcare towards dietary supplements. Their impact is visible in the growth rate of approximately 7% from 2010-2016.