As integrated marketing is evolving from a “campaign-centric” to a “consumer-centric” approach, it is imperative for organizations to implement cross-fertilization reinforcement and touchpoints. Viewing the consumer as a real person versus an email address is one of the reasons why this “genuine” approach to integrated marketing has been increasing from media, devices, and channels to how people use them.
These are just some of the topics to be covered during the 9th Digital Marketing for Medical Devices, August 5–7 in Minneapolis, MN. Want to attend?
Save 15% off standard rates with Discount Code MedDevice19and join industry professionals for the only conference related to medical device marketers in the life science industry.
Attendees will experience three days of education and networking to join our Customer-Facing Outreach Track, which covers how professionals increase their marketing tactics and methods.
- Building a Social Community in a Regulated Environment – Melissa Lee, Director, Community Relations, BIGFOOT BIOMEDICAL
- CASE STUDY: Patient Engagement (or DTC Engagement) Within a Highly Regulated Industry – Victorria Wytcherley, Senior Manager, Digital Marketing, Digital Marketing Lead, PHILIPS
Register now and save 15% with Discount Code DM19PHQ. Have a group of coworkers interested in attending? Contact the ExL Events’ Devices Team Delegate Program Manager, Adriana Murillo, by phone (917) 258-5142 and you could save up to 25% off by taking advantage of our group rates.