The global eyelashes enhancing agents market is expected to show considerable growth in the coming years. People with eye inflammation conditions, especially those affecting eyelids and eyelashes, are foretold to increase the demand for eyelashes enhancing agents. High incidence of madarosis and other related diseases is anticipated to push the need for products offered in the global market.
Eye makeup and eye care products are observed to help giant players to see robust quarterly growth. For Q3 2019, Estée Lauder reported double-digit growth from its skincare brand La Mer, with impressive sales performance in the eye subcategory. In the same quarter, its cosmetics and fragrances brand Tom Ford Beauty obtained double-digit growth in net sales, mainly because of the sales in its eye shadow and other franchises.
Vendors to Improve Sales and Marketing Activities through Strong Investments
The global eyelashes enhancing agents market marks the presence of top players such as
Estée Lauder, Allergan Plc., Rodan & Fields, LLC, Skin Research Laboratories, Athena Cosmetics, Inc., Grande Cosmetics, LLC, and Beauty Essentials LLC.
According to analysts, companies are foretold to offer innovative products with additional benefits and heavily invest in sales and marketing efforts to attain a position of strength in the global market. Players could also focus on improving their distribution activities across a range of channels such as online stores, franchise outlets, and modern trade.
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AI-powered Technology and Virtual Try-ons to Upgrade Product Lines
Major players are prognosticated to build partnerships and launch new programs to strengthen their technological development. In February 2019, L’Oréal introduced a digital skin diagnostic technology in collaboration with its 2018 acquisition ModiFace. The AI-powered technology is based on L’Oréal Research & Innovation’s years of scientific research on skin aging.
In June 2019, L’Oréal launched MYT – Make Your Technology, its first 4.0 technology incubator that promotes cooperation between employees, universities, startups, and experts in the industry and supply chain. In the same month, ModiFace made available its AI-powered technology for Amazon customers to virtually try on cosmetics.
- Repairing Damaged Eyelashes
There are different types of eyelashes enhancing agents sold in the global market, according to their functionality, viz. volumizing, lengthening, curling, and others. Each of these segments is carefully researched about on the basis of CAGR, revenue and volume growth, market share, and other crucial factors. The authors of the report have also studied two key applications, i.e. nourishing and repairing damaged eyelashes. As per latest analysis, consumers are prophesied to use eyelashes enhancing agents mainly for repairing damaged eyelashes. These agents can bring vitality and health to damaged eyelashes and also promote their proper growth.
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