The global Kinesio tape market is presumed to exhibit a healthy CAGR during the forecast period (2017-2022) owing to the increasing demand for Kinesio tapes, asserts Market Research Future (MRFR). Kinesio tape is referred to as a rehabilitating tape technique which is based on body’s natural healing process and offers stability and support to the muscles and joints without hampering the blood circulation and range of organic motion. An elastic adhesive tape, Kinesio tape is generally used by the pediatric & geriatric patients, and elite athletes. Such tapes are hypoallergenic, latex-free, and wearable in nature and microscopically lifts the skin and also helps to alleviate discomfort, thereby enabling lymphatic drainage. The use of Kinesio tape helps to reduce the pressure by allowing effective lymphatic and blood fluid flow in and out of the target area.
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Drivers and Restraints Impacting the Market
The Kinesio tape industry is presumed to expand at a rapid pace owing to several factors. The increasing demand for Kinesio Tapes Market coupled with the growing awareness of kinesiology techniques has boosted its market revenue during the assessment period. Though Kinesiology tape is an easy method, it requires knowledge about the physiology and anatomy of the human body. Thus, conducting workshops and training programs regarding the use of kinesiology tapes has created awareness among the common people. Increasing awareness will further lead to a greater number of people using the kinesiology tapes for various athletic as well as medical purposes. Such factors are likely to create a positive impact on the growth of the market during the assessment period. Moreover, getting into a kinesiology tape manufacturing is easy owing to the lack of copyright clauses. This has further created opportunities for new market entrants in the business.
On the flip side, lack of skilled physicians capable of applying such tapes appropriately to the injured muscles is considered to dampen the market growth. Moreover, lack of awareness regarding muscle injuries to the general population is some of the major concerns likely to impede the market growth in the coming years.
Global Kinesio Tape Market: Segmental Analysis
The global Kinesio tape market has been segmented on the basis of type, application, end-user, and region.
By mode of type, the global Kinesio tape market has been segmented into precuts and roll form. Among these, the precut Kinesio tapes are popular as they reduce the amount of time required to cut down the Kinesio tapes into strips. They are available into a variety of lengths and sizes.
By mode of application, the global Kinesio tape market has been segmented into medical rehabilitation and sports protection.
By mode of end-user, the global Kinesio tape market has been segmented into rehab centers, hospitals, professional athletes, and others.
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UAE is considered to be the largest market for Kinesio tape in the Middle East & Africa. On the other hand, Oman is considered as the second-largest market and is presumed to showcase the fastest growth rate in the global market. Meanwhile, markets in Kuwait & Qatar are estimated to have limited but steady growth in market for Kinesio tape.
The Middle East & Africa Kinesio tape market is considered to expand at 6.6% CAGR during the assessment period owing to the rising demand for Kinesio tapes coupled with the growing awareness of the kinesiology techniques. Moreover, due to the presence of several small as well as well-established players, this region appears to be fragmented and highly competitive.
With the well-established market in North America, major companies have their home in this region and generate the maximum market share. Also, small and medium scale players are generating revenue from the local market, thereby boosting the Kinesio tape market in this region.
Compass Health Brands has recently announced the acquisition of STRENGTHTAPE brand of kinesiology tape and associated assets from the privately held company ENDEVR of St. George. ENDEVR, founded in 2010, has built STRENGTHTAPE into a leading kinesiology tape brand and is known for its effectiveness and durability on common injuries.
The prominent players operating the global Kinesio tape market are Kinesio USA (Kinesio Holding Corporation), KT Health (KT Tape), SpiderTech, Atex Medical Co. Ltd., Changzhou DL Medical & Health Equipment Co. Ltd, FysioTape B.V., Mueller Sports Medicine Inc, Nitoms Inc. (Nitto Denko Corporation), and RockTape.
Table Of Content
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.2 Scope Of The Study
2.2.1 Research Objective
Chapter 3. Research Methodology
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
4.5 Technology Trends & Assessment
Chapter 5. Market Factor Analysis
5.1 Porter’s Five Forces Analysis
5.1.1 Bargaining Power Of Suppliers
5.1.2 Bargaining Power Of Buyers
5.1.3 Threat Of New Entrants
5.1.4 Threat Of Substitutes
5.1.5 Intensity Of Rivalry
5.2 Value Chain Analysis
5.3 Pricing Analysis
Chapter 6. Global Kinesio Tape Market, By Type
To Be Continued…
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