Market Research Future (MRFR) has asserted in its latest report on the ovulation test market that a healthy growth will be witnessed throughout the forecast period 2017 to 2023 at a moderate CAGR of 4.5%. The global market will reach a valuation of USD 2500 Mn in 2023 from USD 1000 Mn in 2016. Global Ovulation Test Information, by type (Urine Based Test, Saliva Based Test and others), by end users (Hospitals, clinics, diagnostic centers, fertility centers, home care, and others) – Forecast to 2023
The increase in awareness and disposable income has catapulted developments in pregnancy management which has led to an expansion in the ovulation test market. The rise in cases of pregnancy complications is one of the key factors responsible for creating demand in the market. According to a report, it is found that about 22% of the conceptions never complete implantation. The rising awareness about family planning has catalyzed the demand for ovulation test kits among the couples. The multiplying investments for making better health facilities for women and children will also favor the thriving market for ovulation tests.
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Competitive Dashboard
Some of the key players profiled by MRFR in its report are
- Swiss Precision Diagnostics GmbH (Switzerland),
- Prestige Brands Holdings Inc. (U.S.),
- Fairhaven Health LLC (U.S.),
- Church & Dwight Co. Inc. (U.S.),
- HiLin Life Products Inc. (U.S.),
- Fertility Focus Limited (U.K.),
- Accuquik (California),
- Geratherm Medical AG (Germany),
- NecLife (India), and,
- Piramal Healthcare (India).
The top-notch players exercise vigorous competition and avail of opportunities such as strategic alliances, product developments, acquisitions & mergers, etc. to garner more control of the market.
SME Fertility has recently launched a saliva based mini-microscope ovulation tester. ‘Maybe Baby’ is a mini-microscope that shows the link between the salt levels in your saliva and oestrogen. As ovulation approaches, the levels of oestrogen increase which increases the salinity (salt levels) of saliva. The product has a 52x power magnification lens for monitoring saliva.
Global Ovulation Test Market – Competitive Analysis
The market for Ovulation Test is characterised by the presence of several well-established and small players, the global market of ovulation test appears to be getting competitive in this region due to increasing first time pregnancy age and gynaecological disorders. Global players are increasingly expanding their footprint in the emerging nations, especially in terms of features such as type, product portfolios, and pricing. The market is witnessing intensified competition which is expected to increase with time during the forecast period. Well established players are entering into new product launches in order to gain competitive edge in this market and to maintain their market position.
Companies like in April 2016, Church & Dwight Co., Inc. has launched a First Response Pregnancy PRO Digital Pregnancy Test + App Access. It is the first and only Bluetooth enabled pregnancy test stick which will be available nationwide. This will help the company add-on a product to their portfolio and help to increase the customer base.
Moreover, Prestige Brands Holdings Inc., in December 2016, has announced to acquire C.B Fleet Company which manufactures products for feminine care to reach in global market. Furthermore, Swiss Precision Diagnostics a market leader across the globe with wide range of women health brands out of which Accu clear provides a range of products for pregnancy and ovulation test. It has been granted three patents by the U.S. in advanced clear blue ovulation test helping it to maintain its leading position in the market.
This particular market is focussing on product launches and acquisitions as a key strategy, thereby presenting a potential opportunities for the growth of the market.
Regional Analysis of Ovulation Test Market:
Globally, Ovulation Test Market consists of four regions Americas, Europe, Asia-Pacific and Middle East and Africa. North America is the largest market. The North American market for Ovulation Test is expected to grow at a CAGR 2.20% which is expected to reach at US$ 900 million from US$ 550 million in 2016 by the end of the forecasted period. Awareness regarding planned pregnancy favor the growth of this market.
Europe is the second-largest market for Ovulation Test which is expected to grow at a CAGR of 1.24%. Whereas Asia Pacific is expected to be the fastest growing market for Ovulation Test market. India is expected to be the emerging and fastest growing market. India is expected to be the largest market due to increase population of the country. The market shows steady growth in Middle East and Africa.
Related Report:
Global Saliva Collection Devices and Diagnostic Market Information by Site of Collection (Parotid Gland Collection Devices, Submandibular/Sublingual Gland Collection Devices, Minor Salivary Glands Collection Devices, Others), Application (Biotechnology, Pharmaceutical, Forensics, Others) and End Users (Dentistry, General Practice, Laboratories, Others) – Forecast to 2022
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