Market Research Future (MRFR) has announced the release of a new report on the Global Menstrual Cup Market. Menstrual Cup Market Research Report information: By Product (Reusable Menstrual Cup and Disposable Menstrual Cup), by Type (Round and Hollow), and by Distribution Channel (Online Stores and Retail Outlets) – Global Forecast Till 2023
The report analyzes the global menstrual cup market from top to bottom and comes up with actionable insights in terms of the leading segments of the menstrual cup market, key players in the menstrual cup market, and the major drivers and restraints affecting the market. The trajectory of the global menstrual cup market over the forecast period is projected in the report with the help of present and past statistics about the menstrual cup market. Key strategies likely to benefit the market players in capturing a larger share of the menstrual cup market are also profiled in the report. According to the report, the global menstrual cup market is expected to rise at a CAGR of 3.5% over the forecast period (2018-2023).
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Menstrual cups are a feminine hygiene product increasingly being used in place of tampons or sanitary napkins. The cup is bell-shaped and seals against the vaginal wall just below the cervix. Instead of absorbing the menstrual fluid like tampons or sanitary napkins, menstrual cups store menstrual fluid for later removal. This makes them reusable, which has become the major driver for the menstrual cup market. The high prices of tampons and sanitary pads, as well as the need to keep replacing them at regular intervals, have made menstrual cups a highly attractive alternative. Although the initial cost of menstrual cups is higher than tampons or sanitary napkins, in the longer run, they become immensely cheaper than the latter. The menstrual cup market has also used the better environmental feasibility of menstrual cups as a selling point, as less waste is generated from the use of menstrual cups than sanitary napkins.
The prominent vendors operating the global menstrual cup market include
- Diva International Inc.,
- FemCap Inc.,
- Me Luna,
- Ruby Life Ltd.,
- Irisana S.A.,
- The Keeper Inc., and many others.
December 2018 – A start-up called StoneSoup that started in 2015 in India, has come up with its latest line of offering – menstrual cups. The design of the cup is highly innovative as well as intuitive, with no rim lines and stain-causing grooves. The menstrual cup is smooth and is bell-shaped, along with a few grip lines. The company, with the new product launch, aims to create an India brand of menstrual cups, which has never been done before.
Loon Labs has created reusable cups which tracks the color and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offers women with analytics and tools to monitor their bodies by using metrics.
The market is segmented on the basis of type, product, and distribution channel.
By mode of product, the market is segmented into disposable menstrual cup and reusable menstrual cup. Reusable menstrual cup is presumed to dominate the market during the forecast period. The growth can be attributed to the reusability cycle of these cups which ranges from 1 to 5 years. Moreover, these products are cost-effective and eco-friendly which makes them highly demanding.
By mode of type, the market is segmented into pointy, hollow, flat, and round. Among these, the round menstrual cups account for 43 % of the market share due to the flexible design of such products.
By mode of distribution channel, the market is segmented into retail outlets, online stores, and others. Among these, online store channels account for 62 % of the market share due to penetration of e-commerce stores.
America is presumed to lead the global menstrual cup market during the assessment period. Programs conducted by the government to create awareness among the consumers is likely to propel the market growth. Also, with the presence of major manufacturers such as LENA Cup and Diva International are likely to propel the market growth.
European is predicted to lead the global market owing to the presence of established players. Also, with the increasing health care cost, the demand for menstrual cup is estimated to trigger in this region.
Asia Pacific is presumed to be the third largest market and registers a steady growth in the healthcare sector. The major contributors are Japan, India, China, the Republic of Korea, and Australia. The market is likely to expand owing to the several awareness programs conducted by the organizations and the government in this region.
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