Pregnancy Test Kits are self-use medical devices, used to identify the presence of pregnancy in females by detecting the female pregnancy hormone, Human Chorionic Gonadotropin (HCG), which concentration increases during early stages of pregnancy. Market Research Future (MRFR) has published a research report that expects steady growth for the Global Pregnancy Test Kits Market between 2016 and 2023.
Observing the market structure, this report evaluates the future growth potential of the market and analyzes the strategies of the key players in the market. It also follows the competitive developments such as joint ventures, new product developments, mergers and acquisitions, new product developments (R & D) in the market. According to this report, the key factors that are driving the growth of this market include continuous technological advancements in pregnancy test kits, rising demand of self-contained & quick results-oriented pregnancy tests, and growing age of first pregnancy.
Pregnancy Test Kits Market – Key Players
Key players profiled in the report are:
- Alere Inc. (US)
- Prestige Brands Holdings Inc (US)
- Quidel Corporation (US)
- Procter & Gamble Co. (Germany)
- Piramal Enterprises (India)
- Cardinal Health (US)
- Confirm Biosciences (US)
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Mar 2018 Callitas Health Inc, a clinical-stage company that develops innovative technologies for weight management and female health and wellness, has announced a new partnership with NFI Consumer Healthcare’s e.p.t, the Over-The-Counter (“OTC”) pregnancy test kit brand. ToConceive that is a clinically proven fertility lubricant is a perfect cobranding fit with e.p.t. pregnancy test kits that is a category leader in the women’s OTC health market. The partnership between NFI and Callitas will include promotional possibilities on shelf, product samples and new product inclusion at major food, drug and mass retailers across the United States.
Jan 2018 Ikea is offering free pregnancy tests to women and discounts to those who test positive. The test is embedded in an advertisement published in Swedish magazine Amelia. Developed in association with Swedish ad agency Akestam Holst and Mercene Labs, the ad uses the same kind of technology used in standard pregnancy-test kits available in pharmacies.
December 2017 – Start-up Lia developed a flushable pregnancy test made of sustainable, biodegradable materials. The all-female design team wanted a more private alternative to pregnancy testing with a more environmentally friendly alternative to the plastic methods currently used.
May 26, 2015 – Church & Dwight Co., Inc. launched its newly redesigned First Response Early Result Pregnancy Test stick, with a breakthrough curved shape designed to fit a woman’s hand with a 50 % wider tip.
Pregnancy Test Kits Market – Segments
To generate an in-depth understanding of the global pregnancy test kits market, the report is segmented based on the type of test, product, end users, and regions. Based on the type of test, the market is segmented as a blood test for HCG, urine test for HCG and others.
Based on products, the market is segmented into digital devices, line indicators which are further segmented into strips, cassettes and mid-stream devices and others. Based on end users, the market has been segmented into hospitals, clinics, households, and others. Based on regions, the market is segregated into North America, Europe, Asia Pacific, Middle East and Africa.
Pregnancy Test Kits Market – Regional Analysis
North America accounts for the most significant market share of the global pregnancy test kits market led by the U.S. attributed to increasing pool of awareness along with the need for household determination of pregnancy. Europe is led by Germany, France, and the U.K. The market is shifting in favor of the Asia Pacific region owing to increasing awareness and growing per capita income. Asia Pacific region is expected to be dominated by Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.
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