The Global Pregnancy Pillow Market is all set to grow with a 7% CAGR during the forecast period (2017-2023), reveals Market Research Future (MRFR). The published report has an extensive look into the segments and detailed description of the factors that can change the course of the market in the coming years.
The Pregnancy Pillow Market is gaining much momentum as the demand for providing comfort to mothers is rising. With technological advancement, physicians and family members across the world prefer to ensure an easy delivery process for the mother so that the child can born healthy. In order to do so, ample rest for the mother is much required. Pregnancy Pillows are specially designed to accommodate the changing figure of the mother and support her while sitting or sleeping.
The Global Pregnancy Pillow Market has been evaluated as average growing market but is expected to show the high potential growth in coming years. Demand for these pregnancy pillows are quite high in developed countries like the U.S. but very low in other developing countries. Hence the major market players are focusing more on these developed markets. Among the factors, concern for the mother and child play the most significant part. Risk of pregnancy complication, the problem in sleeping position, and risks of stillbirth are factors that can impact the market the most.
Despite its benefits, the Global Pregnancy Pillow Market can experience a few irritants such as high price. This can prevent many from buying such products, especially in developing countries. However, the awareness regarding mother’s health is getting much go ahead owing to which can help the pregnancy pillow market in its move away from such drawbacks.
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Global Pregnancy Pillow Market – Competitive Analysis
Key players profiled in the report are
- Leachco (US)
- My Best Friend (US)
- Pharmedoc (US)
- Naomi Homes (US)
- Boppy (US)
- Todays’ Mom (US)
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Some of the other companies includes Today’s Mom and others which are also contributing large market share of global pregnancy pillow market. These companies are currently focusing on developed regions with minimum efforts were made to sell their products in other areas.
Leachco, being the major market player in the global pregnancy pillow market with its product “Snoogle”. The company operates majorly in the U.S. with the tie ups with major online and offline retailers. The manufacturer has tie ups with more than 30 online local and national retailers and also with more than 8 offline retail stores in US selling its product throughout the world. Most sold products include the Leachco Back‘NBelly Contoured Body Pillow. It is proved to be one of the best body pillows by the number of sales and positive reviews from customers.
Boppy, is another major market player. The company’s product price ranges from $13 to $100. The company provides wedge pillow, bump support pillow, slipcover and multiuse pillow in their product range. The company has tie ups with some of the major online and offline retailers including amazon, Walmart, Kmart etc. the company majorly sells its product through offline market retailers in North America and in other places through online retailers. The company promotes its product majorly through various social events and charity in newborn and baby programs such as Denver health’s foundation’s Newborn program etc.
My Best Friend is also one of the major companies in the market with the U.S. as a base area. The company had patented wrap around design, which are being sold in around 35 countries. The company has tie ups with many of the major retailers and online portals and also had their own stores in some places in Europe.
Global Pregnancy Pillow Market – Segmentation
The Global Pregnancy Pillow Market can be segmented by type or shape of pillows, materials, and end-users.
Based on the type or shape of the pillow, the pregnancy pillow market includes C shaped, J shaped, U shaped and others. Other types consist low selling types such as wedge and full length etc. U shaped pillow is the most common form used by the pregnant ladies and hence, dominates the market and can be expected to maintain its position with similar growth during the forecast period.
Based on materials, the pregnancy pillow market comprises hypoallergenic fillings, memory foam, organic fillings, and others. Memory foam is soft and has multiple benefits which help it to own the maximum market share. However, its price can pull back the expected growth.
Based on end-users, the pregnancy pillow market can be segmented into hospitals, maternity homes or clinics, household, and others. In homes, it is most commonly used. However, hospitals and maternity clinics are also providing such pillows to mother to better their experience.
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Global Pregnancy Pillow Market – Regional Analysis
US accounts for the maximum market share of the global pregnancy pillow market and the market is expected to increase continuously in coming years. This can be attributed to increasing pool of aware females along with need for proper sleep during pregnancy. Advancing technologies within the pregnancy pillow or pregnancy solutions available is also driving the market and will see strategic growth over the next five years. Asia pacific with the upcoming developments in healthcare, increasing awareness and rising per capita income is expected to be the fastest growing region of the global pregnancy pillow market.
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