A pregnancy pillow is highly specialized pillow for pregnant women. The pregnancy pillow is designed in order to accommodate the changing body of the expecting mother and to relieve the pregnancy pain and discomfort. Pregnancy pillows are mainly used by pregnant women during late pregnancy to support the bump while sitting or sleeping. According to National Vital statistics in 2015, a total of 3,978,497 births were registered in United States.
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The global pregnancy pillow market is growing due to risk of still birth, increasing number of pregnancy loss cases and uncomfortable sleep position. Additionally, rising consciousness among pregnant women for prenatal and postnatal maternal care and growing acceptance of high quality verified pregnancy products to avoid pregnancy complications boost the growth of global pregnancy pillow market.
However, the major restraining factor in growth of this market is high price of the products.
Segmentation
The Global Pregnancy Pillow Market is segmented on the basis of type or shape of pillows, and materials. Based on the type or shape of the pillow, the market has been segmented as C shaped, J shaped, U shaped and others, other types comprises of low selling types such as wedge and full length etc. Based on materials, the market has been segmented into hypoallergenic fillings, memory foam, organic fillings and others. Further on the basis of end users, the market has been segmented as hospitals, maternity homes or clinics, household and others.
Regional Analysis
US accounts for the maximum market share of the global pregnancy pillow market and the market is expected to increase continuously in coming years. This can be attributed to increasing pool of aware females along with need for proper sleep during pregnancy. Advancing technologies within the pregnancy pillow or pregnancy solutions available is also driving the market and will see strategic growth over the next five years. Asia pacific with the upcoming developments in healthcare, increasing awareness and rising per capita income is expected to be the fastest growing region of the global pregnancy pillow market.
Competitive Analysis
Although the Pregnancy Pillow market is still in its embryonic stage, it is already moderately competitive. The market demonstrates a pretty growth prospect which is expected to attract new entrant to the market which in turn will introduce the market with fierce competition. Key players profiled in the report are Leachco (US), My Best Friend (US), Pharmedoc (US), Naomi Homes (US), Boppy (US), Today’s Moms (US), etc.
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Table Of Contents
1 Introduction
1.1 Definition
1.2 Scope Of Study
1.2.1 Research Objective
1.2.2 Assumptions & Limitations
1.2.2.1 Assumptions
1.2.2.2 Limitations
1.3 Market Structure:
2 Research Methodology
2.1 Research Process:
2.2 Primary Research
2.3 Secondary Research:
3 Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Macroeconomic Indicators
4 Market Factor Analysis
4.1 Porters Five Forces Model
4.2 Bargaining Power Of Suppliers
4.3 Bargaining Power Of Buyers
4.4 Threat Of New Entrants
4.5 Threat Of Substitutes
4.6 Intensity Of Rivalry
5 Global Pregnancy Pillow Market, By Type
5.1 U Shaped
5.2 C Shaped
5.3 J Shaped
5.4 Others
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