Market Research Future (MRFR) in its recently published study report asserts that the already booming Market of Menstrual Cup is expected to gain prominence over the forecast period. Report contains data to track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Global Menstrual Cup Market.
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Global Menstrual Cup Market – Competitive Analysis
With the entry of industry players in the menstrual cup segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. The companies are aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. To attract the customers the companies have launched the products of different materials and in different sizes. Some companies have adopted the strategy of acquisition and collaboration to expand their market and minimize the competition.
The key players profiled in menstrual cup market are Diva International Inc. (Canada), Lune Group Ltd (Finland), The Keeper Inc. (US), Mooncup (UK), Intimina (Sweden), Me Luna (USA), Ruby Cup (UK), Lunette (U.S.), VCup (India), Mooncup (U.K), Anigan (U.S.), and others.
Global Menstrual Cup Market – Segments
MRFR has segmented the analysis into four key dynamics for the convenience and enhanced understanding of the report;
By Types: Comprises Hollow, Pointy, Flat, and Round among others.
By Usage: Disposable and Reusable.
By End Users: Hospitals, Clinics and Individual Woman.
By Region: North America, Europe, APAC and Rest of the World.
The Disposable segment accounted for 45% of market share in 2016.
Whereas, the Reusable segment accounted for the largest segment owing to its aspects such as eco-friendliness, reduction of waste disposal, durability, cost-effectiveness, and reusability.
Industry/Innovation/ Related News:
January 18, 2018 – My Cup NZ, a social enterprise and the Tukau Community Fund together announced that these partnering companies are aiming to convert all women and girls in Northland to menstrual cups and to lift women out of ‘period poverty’ offered them free menstrual cups and to give them an opportunity to experience a wide range of benefits of these cups.
Global Menstrual Cup Market – Summary
The Global Menstrual Cup Market is anticipated to reach USD 1514.01 million by 2023, as per a new detailed report by Market Research Future (MRFR). It is expected to exhibit a 3.50% CAGR during the assessment period (2018-2023). The rise in the women populace coupled with high costs of sanitary pads and tampons are expected to drive market growth over the forecast period. Demand for eco-friendly feminine hygiene products can bode well for the market.
Menstrual Cup, a feminine hygiene eco-friendly product is used as a substitute to the sanitary napkins. Usually made of medical grade silicone, these cups are flexible and shaped like a bell. Instead of absorbing the flow, like a tampon or pad, it catches and holds the menstrual fluid. It is gentle on sensitive skin, hence provides better leak protection. The product is cost-effective and eco-friendly in comparison with the pads and tampons. The Global Menstrual Cup Market is growing at a steady pace; mainly due to the spreading awareness among the consumers towards the benefits the product provides.
The market has witnessed remarkable growth over the past few years, globally. The chemicals and bleaching agent used in the various other menstrual support products can cause irregular tissue growth in the reproductive organs and abdomen, leading the immune system clampdown, hormonal and endocrine system disturbance, and even death. Also, these products initiate a number of other side effects such as vomiting, diarrhea, low blood pressure, dizziness, red eyes, rashes, and high fever. Factors as such support the market growth to a great deal.
However, for some part of the world or in poorer, remote areas or the third world countries such as Ethiopia, Togo, Madagascar, Guinea, etc. the Reusable Menstrual Cup is not a suitable option. As these cups demand a frequent and thorough, cleaning and these developing communities do not have ready access to clean water and soap and that women in these communities sometimes share menstrual cloths. Hence Reusable Menstrual Cup cannot be an ideal feminine hygiene product for these women.
The Menstrual Cup seems to be costlier option when compared to the Sanitary Pads or Tampons, however, taking the convenience Menstrual Cup offer into consideration and that it lasts for up to five years; Menstrual Cup proves to be the most practical solution, saving a lot compared to how spending takes up on sanitary towels for the same period.
Global Menstrual Cup Market – Regional Analysis
The Global Menstrual Cup Market is segmented into America, Europe, Asia Pacific, and the Middle East & Africa. Global menstrual cup market is highly dominated by America and Europe owing to the presence of huge players, and more attention toward the health hygiene. Asia Pacific is expected to be the fastest growing market due to presence of huge opportunity and untapped market. India and China are the major contributor for the Asia Pacific market. On the other hand, the Middle East & Africa show the steady growth due to the poor economic condition especially in Africa region.
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Major Table of Content
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.2 Scope of the Study
2.2.1 Research Objective
Chapter 3. Research Methodology
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
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