The growing demand for probiotics among the rising number of health aware consumers is anticipated to drive the growth of the global probiotics market during the forecast period. A huge number of health benefits related to probiotic goods, is one of the main factors increasing the demand for probiotics based products.
Probiotics are live microorganisms which when administered in suitable amounts confer an advantageous health benefit to the consumer. Probiotics are majorly used in fermented dairy products. Nowadays, a wide range of dairy beverages that contain probiotic bacteria are available for consumption in the market including, acidophilus milk, sweet acidophilus milk, acidophilus buttermilk, nu-Trish A⁄B, bifidus milk, yakult, gaio, proviva, procult drink, actimel, and others.
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The global probiotics market can be segmented on the basis of ingredient, function, application and end use. On the basis of ingredients, the global probiotics market can be categorized into bacteria and yeast. The bacteria segment can be further divided into lactobacilli and bifidobacteria. On the basis of function, the probiotics market can be segmented into regular, therapy and prevention of use. Based on the application, the market can be segmented into food and beverage, dietary supplements, and animal feed. The food and beverage segment can be further categorized as dairy, bakery and confectionery, meat, cereals, non-dairy beverages, and dry food products. By end-use, the global probiotics market can be categorized into animal and human probiotics.
Extended application areas of probiotics in agriculture and disease control and treatments, huge investments fueled innovations in probiotic products and process technology, and promising health benefits of functional foods containing probiotic ingredients are some of the factors driving the global probiotics market.
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The major competitors in the global probiotics market include Yakult Honsha Co., Ltd, Nestlé, Danone, Arla Foods, Sønderhøj, DuPont, BioGaia, General Mills Inc., Probi, Magellan Minerals Ltd, Mother Dairy, and Lifeway Foods, Inc. Some of the other competitors are Institut Rosell-Lallemand Inc, Koninklijke DSM N.V., Nebraska Cultures, Inc, ConAgra Foods, Inc, and Chr. Hansen A/S.
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